Mommy's boy or daddy's boy?
Posted: Mon Jan 06, 2025 6:46 am
Where the buzz happens
It is interesting to see where there is most chatter about Father's Day or Mother's Day. When we examine the sources, you see that almost all messages (244,723) come from Twitter. Facebook follows with 35,693 messages. The messages that were found on Hyves, Drimble and FOK! Forum, among others , are of almost negligible size. If you want to respond to Mother's Day or Father's Day as a company, it is smart to do this via Twitter!
Is it also the case that boys are mainly concerned with Father's Day and girls with Mother's Day? Of the total number of messages, 43% were sent by men and 57% by women. If we look at the day itself, on Mother's Day 61% of the messages are sent by women (happy mothers who proudly tweet about the presents they received?) versus 39% of the messages by men. On Father's Day, these percentages are much closer together: 51% of the messages by women and 49% of the messages by men. So perhaps there are a lot of satisfied fathers on Twitter after all.
Father's Day with a discount
The keywords do not yield extremely surprising results. Around Mother's Day, 'May', 'mother', 'gift' and 'nice' are used a lot. For Father's Day, this mainly resulted in keyword traffic for 'gift', 'father', 'June' pakistan phone data and 'Sunday'. It is striking to see that the keyword 'discount' was used more often for Father's Day (1004 times) than for Mother's Day (873 times). It is also remarkable that 'online' came up 625 times in connection with Father's Day, while it did not appear in the keyword list for Mother's Day. Does this mean that we buy our Father's Day gifts online at the last minute with a discount? Poor dad.
Father's Day vs. Mother's Day
No neck-and-neck race
Mother's Day has been around since 1925, Father's Day was only introduced in the Netherlands in the late 1930s. Mothers have traditionally been more established in the celebration. As can be seen below in the message from 'Lauralicious', Mother's Day has also generated more communication than Father's Day. Most messages came from Twitter and people were mainly positive.
It is interesting to see where there is most chatter about Father's Day or Mother's Day. When we examine the sources, you see that almost all messages (244,723) come from Twitter. Facebook follows with 35,693 messages. The messages that were found on Hyves, Drimble and FOK! Forum, among others , are of almost negligible size. If you want to respond to Mother's Day or Father's Day as a company, it is smart to do this via Twitter!
Is it also the case that boys are mainly concerned with Father's Day and girls with Mother's Day? Of the total number of messages, 43% were sent by men and 57% by women. If we look at the day itself, on Mother's Day 61% of the messages are sent by women (happy mothers who proudly tweet about the presents they received?) versus 39% of the messages by men. On Father's Day, these percentages are much closer together: 51% of the messages by women and 49% of the messages by men. So perhaps there are a lot of satisfied fathers on Twitter after all.
Father's Day with a discount
The keywords do not yield extremely surprising results. Around Mother's Day, 'May', 'mother', 'gift' and 'nice' are used a lot. For Father's Day, this mainly resulted in keyword traffic for 'gift', 'father', 'June' pakistan phone data and 'Sunday'. It is striking to see that the keyword 'discount' was used more often for Father's Day (1004 times) than for Mother's Day (873 times). It is also remarkable that 'online' came up 625 times in connection with Father's Day, while it did not appear in the keyword list for Mother's Day. Does this mean that we buy our Father's Day gifts online at the last minute with a discount? Poor dad.
Father's Day vs. Mother's Day
No neck-and-neck race
Mother's Day has been around since 1925, Father's Day was only introduced in the Netherlands in the late 1930s. Mothers have traditionally been more established in the celebration. As can be seen below in the message from 'Lauralicious', Mother's Day has also generated more communication than Father's Day. Most messages came from Twitter and people were mainly positive.