Looking back means looking forward
Posted: Mon Jan 06, 2025 6:33 am
2. You create content
Your contribution must contain content, because you have to come up with a good story. After all, you are very visible with your name and train of thought in the shop window. This is where the stories are told that contribute to the buzz around a brand. Nice for your own PR campaign, but above all: right in the heart of the brand value of the organization. And therefore very valuable.
In Artis on the donkey
3. You expand your archive
The organization can usually (read the conditions!) reuse everything that is contributed in publicity material, websites, exhibitions or books. In this way, a wealth of images, text and film is preserved for the future. Material that is otherwise not accessible, is available completely free of rights. In this age of content marketing, an inexhaustible source for online reporting.
Don't let anyone tell you that it's just about reminiscing: looking ahead is perhaps an even more important goal than looking back. All the sites have slogans like 'memories are created now' or 'come make new memories'. The slogan Let the memories begin has been the basis for the experience in the Disney parks since 2011. Past achievements certainly provide a guarantee for the future: you give your organization a solid foundation by referring to history and also make your product indispensable in the current landscape. Right to exist secured. Handy for subsidy processes too, I imagine.
5. You create a new platform
By sharing the campaign website on its own social nigeria phone data media channels, the organization increases its impact. The iron laws of social networks – the urge to always surprise with new content, preferably from as many different users as possible and moving between the heart and the periphery of the brand – can be handled effortlessly here. Because in addition to all those other social channels (the Van Gogh Museum, for example, has almost 3 million followers on Google+), it always remains the ultimate challenge to create a nice hangout yourself.
website Natuurmonumenten www.herinneringen.nuConclusion: win-win situation for user and brand
And so we come to the essence of success: memorial websites both stroke the ego of the visitor with his or her lyrical, comical or moving contribution and the image of the organization itself, which is built up from purely positive messages. A golden move in online marketing, as far as I'm concerned. Provided it's done well, because it stands or falls with a large supply of material. Your brand just has to be strong enough for that. No objection at all for Disney and the Van Gogh Museum: with such a clear focus and an endless fan base, the collective digital memory lies at their feet.
Your contribution must contain content, because you have to come up with a good story. After all, you are very visible with your name and train of thought in the shop window. This is where the stories are told that contribute to the buzz around a brand. Nice for your own PR campaign, but above all: right in the heart of the brand value of the organization. And therefore very valuable.
In Artis on the donkey
3. You expand your archive
The organization can usually (read the conditions!) reuse everything that is contributed in publicity material, websites, exhibitions or books. In this way, a wealth of images, text and film is preserved for the future. Material that is otherwise not accessible, is available completely free of rights. In this age of content marketing, an inexhaustible source for online reporting.
Don't let anyone tell you that it's just about reminiscing: looking ahead is perhaps an even more important goal than looking back. All the sites have slogans like 'memories are created now' or 'come make new memories'. The slogan Let the memories begin has been the basis for the experience in the Disney parks since 2011. Past achievements certainly provide a guarantee for the future: you give your organization a solid foundation by referring to history and also make your product indispensable in the current landscape. Right to exist secured. Handy for subsidy processes too, I imagine.
5. You create a new platform
By sharing the campaign website on its own social nigeria phone data media channels, the organization increases its impact. The iron laws of social networks – the urge to always surprise with new content, preferably from as many different users as possible and moving between the heart and the periphery of the brand – can be handled effortlessly here. Because in addition to all those other social channels (the Van Gogh Museum, for example, has almost 3 million followers on Google+), it always remains the ultimate challenge to create a nice hangout yourself.
website Natuurmonumenten www.herinneringen.nuConclusion: win-win situation for user and brand
And so we come to the essence of success: memorial websites both stroke the ego of the visitor with his or her lyrical, comical or moving contribution and the image of the organization itself, which is built up from purely positive messages. A golden move in online marketing, as far as I'm concerned. Provided it's done well, because it stands or falls with a large supply of material. Your brand just has to be strong enough for that. No objection at all for Disney and the Van Gogh Museum: with such a clear focus and an endless fan base, the collective digital memory lies at their feet.