It's going to be this like exorbitant, like this exorbitant, wildly like eye wateringly expensive quote

[nishat@264]

And then he's like, the salesman was like, but if you do this, then it'll come down to this. And if you do that, it will come down to that. And he's like, he used surprise, which is a really powerful emotion and like selling and he was able to now bring it down to a price that was still expensive, But in comparison to what was originally quoted was seemed practically reasonable.

And he did that. And so he said my copy that he created denmark whatsapp resource for the offer was literally a replication of that salesperson's conversation. How he did that. And, you know, that's what's worked time and time again. You know, if you look at any quote from David Ogilvy, it's like, you know, it's advertising. You're there to sell. Like never forget why you're there, you're there to sell.

And that I think many marketers have this misperception that especially with content marketing, right? It's the newer, newer industry where they're like, we're just here to turn companies into publishing engines or, you know, we can sell in our content or, you know, it's just there to educate or entertain. But no, no, no, you're there. You want to have a clear next step.

You know, it's easy to make a lot of noise, but noise isn't success, right? Success or success of your content has to work and add value for the business. Otherwise, what's the point of putting out random words? And so that was one of the biggest lessons that I learned from Jordan. And since every job wreck Richard's starting from the startups from scale up that I first decade of my career were really like start ups and scale ups.