principles by Kristofer Crockett
Posted: Mon Jan 06, 2025 6:24 am
The homepage of Maison Scotch is a good example of a strong combination of attractive photography, matching typography and the right tone of voice. They adhere to the conventions. The result is an attractive and clear website that suits the target group.
Unfortunately, you don't get rich overnight
In short: with a perfect website, the design provides an experience and the senses are stimulated. The conventions provide an overview and a clear route. The text then supports the design and the conventions and if you also incorporate a successful recommender system into this, you will become rich while you sleep. As you have read, it is quite a specialist job to launch a successful website on the market. Unfortunately, you will not become rich while you sleep, because you continue to work and invest in a good website. You must be and remain visible online, but also offline. Developments are moving incredibly fast. That is what makes this world so fun and challenging.
o why should online visitors listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and 'inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
ilovevintage.nl
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.
Authenticity and experience
So content is not a product story but a 'state of mind'. Especially in these times where technological developments follow each other in rapid succession, people will increasingly need authenticity netherlands phone data and experience. These points were also clearly reflected in the presentation of Kristofer Crockett of Converse. He named 7 principles that you should use as a (fashion) brand;
Give them what they want ; give your customers what they want! For example, let them think along with your brand and your products. Nike shows how it should be done; they do not sell shoes but 'make it possible to run'. They also involve customers in the product, by giving them the opportunity to design/customize shoes themselves with NIKEiD .
Be human ; as said before, your customer is a person. So approach your customer in this way too.
Be true to yourself; what are the strengths of your fashion brand? As a brand, you can support and promote this image. It is important that you bring interesting and relevant stories. For example, Nike+ supports customers in achieving their running goals. This results in a strong community where you as a customer can see existing running times and routes, run together and challenge each other.
Unfortunately, you don't get rich overnight
In short: with a perfect website, the design provides an experience and the senses are stimulated. The conventions provide an overview and a clear route. The text then supports the design and the conventions and if you also incorporate a successful recommender system into this, you will become rich while you sleep. As you have read, it is quite a specialist job to launch a successful website on the market. Unfortunately, you will not become rich while you sleep, because you continue to work and invest in a good website. You must be and remain visible online, but also offline. Developments are moving incredibly fast. That is what makes this world so fun and challenging.
o why should online visitors listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and 'inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
ilovevintage.nl
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.
Authenticity and experience
So content is not a product story but a 'state of mind'. Especially in these times where technological developments follow each other in rapid succession, people will increasingly need authenticity netherlands phone data and experience. These points were also clearly reflected in the presentation of Kristofer Crockett of Converse. He named 7 principles that you should use as a (fashion) brand;
Give them what they want ; give your customers what they want! For example, let them think along with your brand and your products. Nike shows how it should be done; they do not sell shoes but 'make it possible to run'. They also involve customers in the product, by giving them the opportunity to design/customize shoes themselves with NIKEiD .
Be human ; as said before, your customer is a person. So approach your customer in this way too.
Be true to yourself; what are the strengths of your fashion brand? As a brand, you can support and promote this image. It is important that you bring interesting and relevant stories. For example, Nike+ supports customers in achieving their running goals. This results in a strong community where you as a customer can see existing running times and routes, run together and challenge each other.