Different Types of Accounts Available on Tmall
Posted: Mon Jan 06, 2025 6:21 am
Brands can open three kinds of stores: Authorized stores, Specialty stores, and Flagship stores.
Authorized Store
This means that the merchant holds the authorization documents from the brand owner to open a shop on Tmall.com. Authorized stores can be opened under the following circumstances:
Shop authorized to sell branded products,
Store authorized to sell products of multiple brands, but all brands belong to the same entity (special approval from Tmall is required).
Furthermore, the authorization documents of the owner of the trademark (trademark) must not be subject to regional restrictions.
Specialty Store
By using this method, merchants are able to sell products of two or more brands that belong to the same product category. Specialized stores can be opened under the following circumstances:
The store sells products of two or more brands that the merchant does not own,
The store sells products of a brand (trademark) owned by the merchant and also sells products argentina telegram number of a brand not owned by the merchant,
The store sells products of two or more brands owned by the merchant.
A single merchant can apply to open only one specialty store within a single product category.
Tmall Flagship Store
In recent years, Tmall has been mainly focusing on providing value to a new potential set of customers, especially those living in lower-tier cities, instead of just targeting top-tier cities. Thanks to this strategy, Tmall has been able to increase its customer base, as well as a greater power in the e-commerce market.
Tmall is not only a gateway for a brand’s debut, but it is also a powerful platform of innovation in terms of technology, and it shows how e-commerce will look in the future. By using a flagship store, it means that the merchant is the owner of the brand or has the exclusive authorization of the brand owner to open the store.
Tmall Flagship Store Features
Tmall.com‘s Website
If you want to open a flagship store on Tmall.com, you will have to provide the following documents:
Tmall Global flagship store requirements
Tmall Registration and Running Fees
If you want to sell your goods on Tmall, be aware that the fees are quite high (although, in most cases and with the right strategy it is totally worth it)
To open the store, a US$25,000 security deposit is required, refundable upon store closure.
Tmall charges a fixed yearly fee based on the highest product category fee, ranging from $5,000 to $10,000 per year.
Sales commission for Tmall can represent 2-4% of sales (although most of the time it will be around 2% and 5%).
Finally, as a subsidiary of Alibaba, Chinese consumers are purchasing with Alipay, so it will represent 1% of your sales.
Authorized Store
This means that the merchant holds the authorization documents from the brand owner to open a shop on Tmall.com. Authorized stores can be opened under the following circumstances:
Shop authorized to sell branded products,
Store authorized to sell products of multiple brands, but all brands belong to the same entity (special approval from Tmall is required).
Furthermore, the authorization documents of the owner of the trademark (trademark) must not be subject to regional restrictions.
Specialty Store
By using this method, merchants are able to sell products of two or more brands that belong to the same product category. Specialized stores can be opened under the following circumstances:
The store sells products of two or more brands that the merchant does not own,
The store sells products of a brand (trademark) owned by the merchant and also sells products argentina telegram number of a brand not owned by the merchant,
The store sells products of two or more brands owned by the merchant.
A single merchant can apply to open only one specialty store within a single product category.
Tmall Flagship Store
In recent years, Tmall has been mainly focusing on providing value to a new potential set of customers, especially those living in lower-tier cities, instead of just targeting top-tier cities. Thanks to this strategy, Tmall has been able to increase its customer base, as well as a greater power in the e-commerce market.
Tmall is not only a gateway for a brand’s debut, but it is also a powerful platform of innovation in terms of technology, and it shows how e-commerce will look in the future. By using a flagship store, it means that the merchant is the owner of the brand or has the exclusive authorization of the brand owner to open the store.
Tmall Flagship Store Features
Tmall.com‘s Website
If you want to open a flagship store on Tmall.com, you will have to provide the following documents:
Tmall Global flagship store requirements
Tmall Registration and Running Fees
If you want to sell your goods on Tmall, be aware that the fees are quite high (although, in most cases and with the right strategy it is totally worth it)
To open the store, a US$25,000 security deposit is required, refundable upon store closure.
Tmall charges a fixed yearly fee based on the highest product category fee, ranging from $5,000 to $10,000 per year.
Sales commission for Tmall can represent 2-4% of sales (although most of the time it will be around 2% and 5%).
Finally, as a subsidiary of Alibaba, Chinese consumers are purchasing with Alipay, so it will represent 1% of your sales.