Findability for search engines
Posted: Mon Jan 06, 2025 5:52 am
Content Marketing Cycle with 6 P's and 3 M's Enneagram Arend Landman
Plans
It all starts with planning: determining what you want to achieve, determining which content can contribute to that, choosing the right media and determining when which content will be published where. In my experience, the best ideas for new content only arise during the production of content. You can't think of everything in advance. In my opinion, it is therefore fine to simply get started with content marketing under good guidance. Then it often quickly becomes clear what is needed.
Produce
After planning comes production. That is the creation of content. This can involve all kinds of content such as texts, photos, diagrams, infographics, slideshows, documents, podcasts, webinars and videos. The production of content can be done in-house, but can also be outsourced in whole or in part. During production it is important to ensure that the content is relevant, strengthens the reputation and ultimately yields something.
It makes sense to distinguish between content for the promotion system, which is primarily aimed at getting qualified visitors and getting people to provide their contact details to receive more macedonia phone data content (leads), and content for the marketing system.
With the content for the promotion system it is of great importance that the content is easily found by search engines and by people who search the internet for solutions to their problems. The marketing system is aimed at taking prospects by the hand, as it were, and offering them the right content at the right time via their contact details, which may lead to desired transactions.
Before the next step of publishing can be taken, the media must first be available. When publishing content, people usually only think of the organization's website and channels that allow the content to be embedded on the website, such as YouTube. It is strongly discouraged to place the same texts on multiple websites because Google considers this as duplicate content, and punishes this with a much lower ranking in the search results.
Plans
It all starts with planning: determining what you want to achieve, determining which content can contribute to that, choosing the right media and determining when which content will be published where. In my experience, the best ideas for new content only arise during the production of content. You can't think of everything in advance. In my opinion, it is therefore fine to simply get started with content marketing under good guidance. Then it often quickly becomes clear what is needed.
Produce
After planning comes production. That is the creation of content. This can involve all kinds of content such as texts, photos, diagrams, infographics, slideshows, documents, podcasts, webinars and videos. The production of content can be done in-house, but can also be outsourced in whole or in part. During production it is important to ensure that the content is relevant, strengthens the reputation and ultimately yields something.
It makes sense to distinguish between content for the promotion system, which is primarily aimed at getting qualified visitors and getting people to provide their contact details to receive more macedonia phone data content (leads), and content for the marketing system.
With the content for the promotion system it is of great importance that the content is easily found by search engines and by people who search the internet for solutions to their problems. The marketing system is aimed at taking prospects by the hand, as it were, and offering them the right content at the right time via their contact details, which may lead to desired transactions.
Before the next step of publishing can be taken, the media must first be available. When publishing content, people usually only think of the organization's website and channels that allow the content to be embedded on the website, such as YouTube. It is strongly discouraged to place the same texts on multiple websites because Google considers this as duplicate content, and punishes this with a much lower ranking in the search results.