Rich SMS is a great opportunity for e-commerce sites that want to generate sales instantly. It allows you to quickly increase customer flow and boost a company's sales, whether online or in a physical store. Enriched SMS allows you to insert a short URL in the body of the message. This allows you to redirect the customer to a landing page optimized for conversion or to private sales on the brand's e-commerce site, for example. Enriched SMS is instantaneous and creates immediate action from the customer.
It is an unparalleled marketing lever to boost sales and increase a company's turnover. Thanks to the traceable link inserted in the body of the message, companies can very easily measure the impact of their SMS sending campaigns. They can thus know very precisely who has read the SMS and who has clicked on the link several times. They can also know the exact date of the first and last click, but also the reception rates, unsubscription rates and NPAI (Does not live at the address indicated). Companies can also know the opening rate, the click rate and the details of the different actions on the landing page or on the e-commerce site.
By analyzing this valuable data, they can optimize their next commercial actions to maximize their profitability and continuously improve their customer knowledge. Personalize your communication To achieve customer satisfaction and loyalty and thus ensure the success of their business, the challenge for today's companies is to communicate the right message usa telegram database at the right time and in the right place. By automating the sending of different SMS scenarios, the company can choose the most opportune moment (precise date and time) for the dissemination of its information and reach its recipient at the right time. Of course, this assumes having perfect knowledge of the customer, their needs, expectations, habits and purchasing behaviors.
Sending a message or offer tailored to targeted consumers at the precise moment when they have a latent desire or need allows companies to maximize their success rate and achieve their business objectives more quickly (sales, turnover, customer loyalty, etc.). Also read: SMS marketing for Valentine’s Day: boost your business! Save time every day Unlike manual sending, SMS scheduling represents a considerable time saving for the marketing, communication or sales department that manages the sending. This freed up time can then be devoted to other important tasks, which improves the overall productivity of the company.
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