The axes are rated as follow
Posted: Mon Jan 06, 2025 5:43 am
Social Media Competition Model (SMC Model)
The competitive model works best when social media is used to help realize the organizational strategy. It is important to look at the extent to which social media is used within your industry before the analysis. If your competitors are still asleep, you can score and achieve results quite easily. If competitors are omnipresent, you can see getting your social media activities in order as a hygiene factor.
The first step in the model is to determine the relevant competitors. You need to delve quite extensively into the social media accounts of these parties. The SMC model lends itself well to analyzing two to five competitors. This number provides a quick benchmark within a relevant part of your social media playing field.
Preliminary SMC model
Figure 1: Preliminary SMC model
The model consists of nine axes, with each axis representing a different activity. You start the SMC analysis by making a self-assessment : you fill in the SMC Model completely for your own organization. You then have a zero measurement, which forms the starting point to compare your competitors with. Competitors are analyzed based on their social media activities and classified on the relevant axis (score from 1 to 10).
SMC model
Graph 1: The SMC model
There are various factors that determine lithuania phone data which axes are important for an organization. These factors are related to the organizational strategy and the business objectives. After this extensive process, the target group is mapped out. For example, research is done into the online behavior of these people. This teaches us whether it is useful to communicate via social media at all, where an organization should be present and what the target group needs.
s:
1. Quality: content
The quality of the content is one of the most important parts of social media marketing. It concerns the quality of the messages and the information that is shared. This determines whether it is fun, interesting and/or relevant for your target group to follow an organization on social media.
The content assessment should include the five components below. For each component, it is important that only that which is targeted at your target group(s) is assessed.
The competitive model works best when social media is used to help realize the organizational strategy. It is important to look at the extent to which social media is used within your industry before the analysis. If your competitors are still asleep, you can score and achieve results quite easily. If competitors are omnipresent, you can see getting your social media activities in order as a hygiene factor.
The first step in the model is to determine the relevant competitors. You need to delve quite extensively into the social media accounts of these parties. The SMC model lends itself well to analyzing two to five competitors. This number provides a quick benchmark within a relevant part of your social media playing field.
Preliminary SMC model
Figure 1: Preliminary SMC model
The model consists of nine axes, with each axis representing a different activity. You start the SMC analysis by making a self-assessment : you fill in the SMC Model completely for your own organization. You then have a zero measurement, which forms the starting point to compare your competitors with. Competitors are analyzed based on their social media activities and classified on the relevant axis (score from 1 to 10).
SMC model
Graph 1: The SMC model
There are various factors that determine lithuania phone data which axes are important for an organization. These factors are related to the organizational strategy and the business objectives. After this extensive process, the target group is mapped out. For example, research is done into the online behavior of these people. This teaches us whether it is useful to communicate via social media at all, where an organization should be present and what the target group needs.
s:
1. Quality: content
The quality of the content is one of the most important parts of social media marketing. It concerns the quality of the messages and the information that is shared. This determines whether it is fun, interesting and/or relevant for your target group to follow an organization on social media.
The content assessment should include the five components below. For each component, it is important that only that which is targeted at your target group(s) is assessed.