And my my manager J.p Maheu, who I really respect
Posted: Mon Jan 06, 2025 5:39 am
He was a sure car to come back tomorrow and give your team a workshop and they step out of the meeting and I'm like, Hey, ATP, what are you talking about? I've been with the company one day. I haven't even go through my training because usually when you join Twitter they tell you they used to fly to San Francisco and take a week with them too.
And I was going to do that next week. Followed. So it was like haven't even begun to training with Carlos. You've been with five meetings with me today. You listen to what I told all the brands about Twitter. Now you know more about Twitter than 90% of the people. So you can you can give a workshop. So I think that that that was the first one, you know, And so after that, I've been through a couple more imposter syndrome periods.
Let's see.
Daniel Burstein: So that's great. You went from traditional cyprus whatsapp resource media to digital. That was jump. Then you went from digital to boom right into Twitter. And no, I knew how to use Twitter, even what it was probably that that's really impressive. So let me ask you, that was the first day, right? But take us into a month, few months. Like was there a specific tactic that you use to help you get up to speed as a marketing leader at Twitter?
So, for example, I interviewed Christine Healy, chief growth officer at Senior Lee, on how I made it marketing. And one of her lessons was you don't have to know it to lead it. And so she told stories to, you know, starting roles in unfamiliar fields. And what she would do is she would make sure she found colleagues that were experienced in that industry to learn from, to get a deeper understanding of the key goals and tasks.
Right. I mean, she knew she knew marketing, but she didn't always knew that industry. So she's like, I've got to find that colleague that knows this industry. So for you, Carlos, boom. Going into Twitter that first day, you were just, I guess, the fire hose analogy would work there. What do you do in the next month or few months to kind of get up to speed as a market leader and specific tactic work for you?
And I was going to do that next week. Followed. So it was like haven't even begun to training with Carlos. You've been with five meetings with me today. You listen to what I told all the brands about Twitter. Now you know more about Twitter than 90% of the people. So you can you can give a workshop. So I think that that that was the first one, you know, And so after that, I've been through a couple more imposter syndrome periods.
Let's see.
Daniel Burstein: So that's great. You went from traditional cyprus whatsapp resource media to digital. That was jump. Then you went from digital to boom right into Twitter. And no, I knew how to use Twitter, even what it was probably that that's really impressive. So let me ask you, that was the first day, right? But take us into a month, few months. Like was there a specific tactic that you use to help you get up to speed as a marketing leader at Twitter?
So, for example, I interviewed Christine Healy, chief growth officer at Senior Lee, on how I made it marketing. And one of her lessons was you don't have to know it to lead it. And so she told stories to, you know, starting roles in unfamiliar fields. And what she would do is she would make sure she found colleagues that were experienced in that industry to learn from, to get a deeper understanding of the key goals and tasks.
Right. I mean, she knew she knew marketing, but she didn't always knew that industry. So she's like, I've got to find that colleague that knows this industry. So for you, Carlos, boom. Going into Twitter that first day, you were just, I guess, the fire hose analogy would work there. What do you do in the next month or few months to kind of get up to speed as a market leader and specific tactic work for you?