How to avoid keyword stuffing

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And follow ad placement best practices.

For example, avoid these types of ads on desktop screens:

Pop-up ads
Autoplay video ads with sound
Prestigious ads with countdown
Large adhesive ads
A visual showing Better Ads desktop web experiences
Image source: Best Ads

4. Keyword stuffing
Keyword stuffing is the practice of unnaturally cayman islands phone number database loading your content with keywords.

This practice makes content appear unnatural and difficult to read for users. And it can lead to manual action from Google.

This is an outdated SEO practice that was once commonly used to manipulate Google's search algorithm. But the algorithm has evolved to detect stuffing, and this practice will do more harm than good to your SEO efforts.

Keyword stuffing sacrifices quality content. Writing to cram keywords is often obvious. The result is mediocre – and sometimes even confusing – content.

Use keywords naturally in your content.

Keywords are a critical component of good SEO. But optimizing a page for keywords should never mean compromising quality.

It all depends on how you use keywords. Not how many keywords you use. Or how many times you use a particular keyword.

The important thing is to use keywords naturally and where they make sense.

For example, your target keyword should appear on your page's: