“Online viewers drop out after about 90 seconds, we know from experience. When people are orienting themselves on booking a holiday, you don't want them to plough through half-hearted feature films. Nor should you, as a travel organisation, want them to watch holiday videos of other travellers on Zoover or YouTube, simply because a good film from the travel organisation itself is missing. The brochure and the website are the most important 'customer touch points' in the travel industry — we think that the brochure will eventually be replaced by video. A well-made online film should evoke a feeling of 'Yes, I want to go there!' It is an important part of the holiday anticipation.”
Logically, the recordings are a crucial step in the process of creating a film. However, the final story only comes into being during editing, because that is where the editorial choices are made and all the elements come together. Often, fixed agreements are made for this in terms of price, whereby extras such as purchasing music, stock images, voice-overs or extensive motion design fall outside the editor's budget.
RatioA good rule of thumb is that you can edit up to 3 minutes of material per day. Note: this is the first version, which the client usually has some comments or remarks on. Another rule of thumb is that the editing is at least 2x the recording time: or 1/3 recording versus 2/3 editing. After all, you first have to spot/cut the material, then edit, select music, edit audio, add any visual effects and/or motion design and then apply color corrections and grading.
Of course, recordings can also take more time if very precise work is required: for example, lighting a green screen correctly so that visual effects can be more easily achieved in post-production, india phone data or because a dolly zoom or vertigo effect is being achieved, which can require multiple takes.
Required equipment
As a trend, online video has become an indispensable part of life. Parallel to the rise of online video, a revolution has also taken place in the field of video production — the breakthrough of filming with DSLR cameras (digital single-lens reflex cameras, ed.) has made it possible for anyone to film in cinematic quality, at a fraction of the prices paid (and still paid) for traditional broadcast cameras — let alone cinema cameras.
Although you can already make beautiful productions with simple means, the use of better cameras, better lighting and specific equipment – which is necessary to realize certain camera techniques – ensures a better picture. In the video below, for example, you can see how the use of a handheld stabilizer makes impossible shots possible.
And what about a small quadcopter with a GoPro camera attached to it, that gives a very special effect.
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