Provide a good foundation

[arzina221]

A beautiful package gives a completely different feeling than a boring brown box with a dress wrapped in plastic hidden inside. A beautifully wrapped box gives the feeling that the package is a gift. Clothing store Vanilia, for example, sends clothes in a beautiful box, decorated with a silk bow.
Coolblue hides a little extra in the box. Also something to be very happy about!
Orangebag goes for personal. They even send a handwritten note.
OrangeBag

The little bit extra doesn't have to be in something physical. This can also be expressed in the service. For example, deliver the package earlier than indicated on the delivery time.
Identify peak times
To find out which moments are the best peak moments during the customer journey, you can do various user research. For example, IKEA has mapped the NPS (Net Promoter Score) of the various points in the customer journey. You can also present various concepts to the customer using focus groups. This way you can find out at which iceland phone data moment you add the most value to the user experience.


The prerequisite for creating a successful peak moment and end is that the basis is in order. So do what you promise, such as delivering a good product, customer service or delivery. When the basis is in order, you can start experimenting. Then ensure a crushing peak and end. Give your customers a good feeling about your brand, so that they buy more and come back more often. Keep in mind: everything revolves around the experience and the memory of this experience.




ou probably didn’t expect it. Me neither. When I thought of NASA, I used to think of something with floating around weightlessly in a spaceship and tasteless astronaut food. But while writing my previous Google+ articles and searching for successful examples and cases, I noticed that NASA is very active and successful in various social media.

Two weeks ago, there were a lot of reports that NASA had started a flagship account on Instagram . Within 2 days, the American space agency had gathered more than 100,000 followers and about two weeks later, the counter is at more than 200,000. So it is definitely worth taking a look at what else NASA does, how the organization approaches it and what we as marketers can learn from it.