2. Focus on winning reviews
Posted: Mon Jan 06, 2025 4:00 am
Let's illustrate it.
Imagine you own a bakery in New York City. When people search for “bakery NYC,” you want your ad to appear first.
An example of the listings that appear for the search "bakery nyc" on Bing
But to appear at the top, your ad must be more relevant than other potential results.
Increase the relevance of your ad by using keywords that Bing considers important for the query you want to rank for.
Start by finding the right keywords to include in your Bing business listings.
To do this, use the Semrush Keyword Magic Tool .
Simply enter a seed keyword, such as "bakery NYC" to get your initial list of potential keywords.
An example of a search for "bakery nyc" in Keyword Magic Tool
Then take note of these columns:
The intention : The motivation for a search
Volume : The estimated number of people cameroon phone number database searching for that keyword per month
KD% : The estimated ranking difficulty for that keyword
Keyword Magic Tool returns the list of potential keywords related to "bakery nyc" and their key metrics such as keyword intent, volume, and difficulty
Create a list of keywords that have:
Commercial or transactional intent - Keywords that people who are ready to buy are searching for)
High monthly search volume . We recommend looking for keywords with a search volume of at least 500 to 1,000 for smaller businesses.
a) Keyword difficulty. We recommend looking for keywords with difficulty less than 50
If you need more keyword ideas, check out the keyword categories and variations in the left sidebar.
The categories and keyword variations in the left sidebar offer suggestions like "cake," "gluten," "Italian," and so on.
Keep choosing keywords relevant to your business that meet the above criteria
For example, if your bakery specializes in Italian, you can explore all keywords that include “Italian.” And choose the ones that best fit your type of business.
keyword "italian bakery nyc" highlighted from the list
From the results above, “italian bakery nyc” seems like a good keyword to add to your list.
Once you've compiled your list, update the title and description of your business listing in Bing Places for Business using the keywords you've found.
Please note: Avoid keyword stuffing. Include your keywords naturally so that your ad reads well and is easily understood.
Imagine you own a bakery in New York City. When people search for “bakery NYC,” you want your ad to appear first.
An example of the listings that appear for the search "bakery nyc" on Bing
But to appear at the top, your ad must be more relevant than other potential results.
Increase the relevance of your ad by using keywords that Bing considers important for the query you want to rank for.
Start by finding the right keywords to include in your Bing business listings.
To do this, use the Semrush Keyword Magic Tool .
Simply enter a seed keyword, such as "bakery NYC" to get your initial list of potential keywords.
An example of a search for "bakery nyc" in Keyword Magic Tool
Then take note of these columns:
The intention : The motivation for a search
Volume : The estimated number of people cameroon phone number database searching for that keyword per month
KD% : The estimated ranking difficulty for that keyword
Keyword Magic Tool returns the list of potential keywords related to "bakery nyc" and their key metrics such as keyword intent, volume, and difficulty
Create a list of keywords that have:
Commercial or transactional intent - Keywords that people who are ready to buy are searching for)
High monthly search volume . We recommend looking for keywords with a search volume of at least 500 to 1,000 for smaller businesses.
a) Keyword difficulty. We recommend looking for keywords with difficulty less than 50
If you need more keyword ideas, check out the keyword categories and variations in the left sidebar.
The categories and keyword variations in the left sidebar offer suggestions like "cake," "gluten," "Italian," and so on.
Keep choosing keywords relevant to your business that meet the above criteria
For example, if your bakery specializes in Italian, you can explore all keywords that include “Italian.” And choose the ones that best fit your type of business.
keyword "italian bakery nyc" highlighted from the list
From the results above, “italian bakery nyc” seems like a good keyword to add to your list.
Once you've compiled your list, update the title and description of your business listing in Bing Places for Business using the keywords you've found.
Please note: Avoid keyword stuffing. Include your keywords naturally so that your ad reads well and is easily understood.