What tools should you use to track your marketing ROI?

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The number of visitors generated by each campaign
Visitor behavior on each campaign
The impact of your natural referencing strategies
The impact of your Google Ads campaigns
Conversion volume and value by channel and campaign
Example of marketing goals defined on Google Analytics
Google Analytics even lets you set marketing goals, so you can see which traffic sources and campaigns are best at helping you achieve them.
Of course, to make the most of the benefits of Google Analytics, remember to configure the links in your campaigns correctly.

You can add UTM tags to better track the impact of your campaigns and analyze prospect behavior based on the channels used.

Google's Campaign URL Builder is a powerful tool for generating UTM tags easily!

Having trouble analyzing your data with Google Analytics? We can train you and build a dashboard tailored to your needs!
HubSpot
Marketing automation tools like HubSpot offer all the tools you need to measure your Marketing ROI.

Since you can manage your sales funnel from acquisition to conversion, you have new zealand email list a lot of essential information to calculate ROI.

Social networks, emailing, PPC campaigns, content marketing… All channels are listed in HubSpot. This way, you can easily measure the number of leads generated by a specific campaign, the number of customers won and the turnover generated by each action taken.

Another advantage of HubSpot is that it provides you with all the data in the form of a dashboard in real time. With these visual, dynamic and up-to-date reports, your teams understand the interactions that move leads along the purchasing journey.

They can therefore identify high-performing channels, uncover bottlenecks and gain a clear view of the purchasing cycle to refine your marketing strategy.

We are HubSpot Platinum partners, do not hesitate to contact us to discuss the interest of the tool in your context!
The importance of marketing & sales alignment for good ROI
The secret to positive marketing ROI? Align marketing and sales teams around a common goal!

Why align marketing and sales departments?
When marketing and sales departments don't collaborate together, you face major risks:

A slowdown in your performance in the face of better organized competition
Missed sales opportunities
Losing important data about your prospects and customers
Conversely, alignment between marketing and sales results in an average increase of :

32% of revenues from year to year
208% of marketing ROI
38% of sales
How to align marketing and sales?
To improve alignment between marketing and sales teams, you need to follow 4 steps.

Set a common goal
While each department may have different goals, they must work towards a common end goal (increase conversion rate, double revenue, acquire 3x more leads, etc.).

Determine a common, clear and quantified objective so that each team is moving in the same direction.

Determine the ideal prospect
Each team must have a clear idea of ​​the criteria for qualifying a prospect.

To do this, you must have taken actions to define your buyer persona!

Define a lead scoring
Does the Internet user who downloads a white paper have the same value as the reader of a blog article? No, of course not.

Lead scoring will enable marketing teams to provide only qualified and actionable leads to salespeople.

Write an SLA (Service Level Agreement)
Define each team's commitments and make them an official document that everyone can verify.

In this article you will find all the keys to writing this crucial document!

5 Tips to Improve Your Marketing ROI
To increase your ROI, there is no need to increase your investment! First of all, take care to define your objectives in advance, analyze your campaigns and refine your strategy based on the data collected.

Focus on 5 concrete best practices to improve your marketing ROI!

Set SMART goals
To increase the ROI of your marketing campaigns, you need to set a SMART goal:

Specific
Measurable
Achievable
Realistic
Temporally defined
In summary: what do you expect from your digital strategy? Without an answer to this question, you will not be able to measure your marketing ROI.

Remember to express it as clearly as possible. For example: “increase lead volume by 30% per month within 12 months.”

Focus on important KPIs
It is important to choose KPIs that reflect your goal. If you want to increase revenue or sales, you can track indicators such as:

The conversion rate
Cost per acquisition
Lifetime customer value
Etc.
If your goal is to increase brand awareness, focus instead on:

Traffic generated on branded queries
Mentions on social networks
The volume of subscribers on your social networks
Etc.
Consider asking your sales and marketing people to define the metrics best suited to your objective.

Use the right tools
To improve your marketing ROI, you need a single tool that collects all the data from your strategies. It must give you an overview of the performance of each campaign.

The more comprehensive the tool, the more precise data you benefit from to better manage your marketing decisions, and consequently, optimize your ROI.

A predictive analytics tool can also help improve your ROI. This type of solution leverages machine learning and artificial intelligence to predict future consumer behavior.

Based on the predictions, you can plan new campaigns, adapt your offers and better manage your budget.

Work on your buyer personas
Increasing your marketing ROI requires a good understanding of your targets.

You need to work on your buyer personas to be able to contextualize your marketing actions. The more your campaigns are personalized according to your personas, the more effective they will be. And who says effectiveness, says profitability!

To ensure your content reaches the right audience, in the right place, at the right time , it is essential to have created a reliable persona sheet.