What is Search Marketing? Learn How to Apply This Strategy
Posted: Sun Jan 05, 2025 10:39 am
Nowadays, what company doesn't want to stay at the top of search engine results, right? For this to happen, you need to understand what search marketing is and its importance within digital marketing.
So, read our full article and learn everything about this tool, from the concept to how to apply it in your business to reap the best benefits!
Search Marketing: What Do You Need to Know About It?
Before learning about the best and most effective strategies for your brand, understand the general meaning of this branch of marketing.
Also known as SEM, Search Engine Marketing, its objective is to achieve the maximum possible exposure for your page in the results of search engines such as Google , Yahoo and Bing .
In fact, according to SEO Tribunal, search engines are now responsible for up to 93% of website traffic.
The easier it is for your audience to find you, the greater greece phone number data your chances of boosting your sales and making your brand a reference in the market.
To make this possible, you can invest in sponsored links or use SEO techniques.
How does page ranking work in search engines?
Before making a purchase, you probably do countless searches on the internet. Among others, prices, stores, brands, alternative products are some of the most popular searches until you find what you really want.
But what if there wasn't a tool that allows you to organize the pages, their display, the criteria you were looking for?
When you understand how page rankings work, you also understand search marketing more clearly. When you do a quick search on Google, you are directed to a SERP, which in Portuguese means Search Engine Results Page, which divides the content into two categories:
Organic search, which generates spontaneous results, without investment, on search engine response pages. This is where SEO techniques, Search Engine Optimization , work as perfect allies to promote a website widely; Sponsored links, the SEO segment that deals with paid ads, generated by tools such as Google Ads.
Therefore, it is essential to invest in one of these strategies to generate more significant results. We cannot recommend which one is best for your business, as each one has a set of techniques that apply to a specific moment or situation.
Try to find out what your current situation is, your needs and the results you want to achieve. This will make it easier to create a coherent plan for now and the long term.
Are content marketing results faster?
Whenever you invest in content marketing strategies, you need to be aware that it may take time for your audience to become familiar with your brand.
So, this tip is golden: if you want to speed up this process a little, investing in paid ads is a great alternative. This is because, if the consumer is interested in your materials, the chances of closing a sale or future visits are high.
Additionally, paid links can direct to a landing page for certain content, such as promotions or advertisements.
This way, you generate leads for nurturing or email marketing campaigns, for example, increasing your brand awareness.
Although using sponsored links generates faster results, it is also essential to invest in optimization techniques for your page to be ranked in search engines.
In fact, from the moment someone establishes their first contact with your business, several strategies can be adopted that positively influence the purchasing decision.
Have you managed to understand everything about search marketing ? Keep following our blog and stay up to date with the world of marketing.
So, read our full article and learn everything about this tool, from the concept to how to apply it in your business to reap the best benefits!
Search Marketing: What Do You Need to Know About It?
Before learning about the best and most effective strategies for your brand, understand the general meaning of this branch of marketing.
Also known as SEM, Search Engine Marketing, its objective is to achieve the maximum possible exposure for your page in the results of search engines such as Google , Yahoo and Bing .
In fact, according to SEO Tribunal, search engines are now responsible for up to 93% of website traffic.
The easier it is for your audience to find you, the greater greece phone number data your chances of boosting your sales and making your brand a reference in the market.
To make this possible, you can invest in sponsored links or use SEO techniques.
How does page ranking work in search engines?
Before making a purchase, you probably do countless searches on the internet. Among others, prices, stores, brands, alternative products are some of the most popular searches until you find what you really want.
But what if there wasn't a tool that allows you to organize the pages, their display, the criteria you were looking for?
When you understand how page rankings work, you also understand search marketing more clearly. When you do a quick search on Google, you are directed to a SERP, which in Portuguese means Search Engine Results Page, which divides the content into two categories:
Organic search, which generates spontaneous results, without investment, on search engine response pages. This is where SEO techniques, Search Engine Optimization , work as perfect allies to promote a website widely; Sponsored links, the SEO segment that deals with paid ads, generated by tools such as Google Ads.
Therefore, it is essential to invest in one of these strategies to generate more significant results. We cannot recommend which one is best for your business, as each one has a set of techniques that apply to a specific moment or situation.
Try to find out what your current situation is, your needs and the results you want to achieve. This will make it easier to create a coherent plan for now and the long term.
Are content marketing results faster?
Whenever you invest in content marketing strategies, you need to be aware that it may take time for your audience to become familiar with your brand.
So, this tip is golden: if you want to speed up this process a little, investing in paid ads is a great alternative. This is because, if the consumer is interested in your materials, the chances of closing a sale or future visits are high.
Additionally, paid links can direct to a landing page for certain content, such as promotions or advertisements.
This way, you generate leads for nurturing or email marketing campaigns, for example, increasing your brand awareness.
Although using sponsored links generates faster results, it is also essential to invest in optimization techniques for your page to be ranked in search engines.
In fact, from the moment someone establishes their first contact with your business, several strategies can be adopted that positively influence the purchasing decision.
Have you managed to understand everything about search marketing ? Keep following our blog and stay up to date with the world of marketing.