Another way that has helped us close more customers from our blog is by adding

[Shakhawat]

Subscribe to our Blog" option after every post as well as in every form. If people don't choose to convert on a CTA, but subscribe to your blog, they've still expressed interest and should be marketed and sold to. Don't waste those opportunities and precious page views by not offering your readers a place to opt-in. People who buy into your content are much more likely to purchase from you down the road.

4) Rank Higher in Search Engines
Each and every one of you blog posts should be optimized for search. advertising database If not, what is the point? The whole goal is for that page to be found by people, and you're going to have a much harder time of that if you're not coming up in search results.

Did you know, every month Google processes 100 billion search queries? And 15% of the search queries made on a daily basis have never been searched for before? Crazy stuff, right?

And that's just Google that we're talking about, that doesn't consider the other search engines that people use.

So...let's think together for a minute. If there are 100 billion search queries made every single month, that means there are on average, each person in the world searches for something on Google 14.5 times per month. Now, not everyone in the world is searching for things on the internet, so say it's more like 20 -25 searches per month. That's one almost every single day.

How many times have you used Google (or another search engine) to find information today? I've done at least 7 or 8 and it's only 8am.

This brings us back to the main point of this section. If you're not optimizing your blog posts for search engines, you're doing yourself and your business a huge disservice. As you develop your buyer personas, you should also be thinking about generating a list of keywords that this persona would use in search.

Now, when you're developing your editorial calendar, use that list of keywords as a reference point and map your posts back to those words. Then optimize all parts of the post as you're writing it.

The result? You'll start to rank higher for the words that are relevant to your target audience, thus attracting them to your website and hopefully converting them into leads.