Are you looking to stay up to date with everything that's happening in the world of technology, so you can adapt the best news and strategies for your digital marketing agency ? Then it's high time you got to know the Sora tool .
The main information about it is in the following paragraphs. So, be sure to read each one of them until the end and be surprised by what you will discover.
Shall we begin?
Happy reading!
Remembering what an AI is
The main thing you need to know about Sora is that it is an AI (Artificial Intelligence) tool developed by OpenAI , which has already made its name in the market by launching Chat GPT .
In other words: we are talking about yet another tool developed to think like a human being, when it comes to carrying out certain tasks.
Remembering that this is precisely what best defines AI: the creation of technological elements that “learn” from the observation of human actions, so that they can replicate them by receiving some specific orders.
Controversial, isn't it?
Understanding what Sora is really capable of
Now, speaking specifically about Sora's abilities, it's not hard to understand why he has gained frequent fame.
It turns out that its focus is on achieving the surprising feat of generating videos that often manage to closely resemble real recordings.
Whether it’s for use in social media posts, to send to friends via georgia phone number data WhatsApp… It doesn’t matter the purpose: just give a short text command, such as typing “a kitten playing in the grass”, and Sora will create your video with a great dose of realism!
In fact, an important addition is in order here:
In fact, there are already other Artificial Intelligence tools on the market capable of creating videos . But Sora stands out precisely because of the quality of what it has delivered.
SORA: On the implications for digital marketing agencies
But, in any case, let's go straight to what might interest you most in this context, which is nothing less than all the implications that Sora can generate for marketing agencies like yours.
And, in this regard, it is necessary to understand that, just like its “brother” (GPT Chat), this tool should definitely not be seen as an enemy, but rather as an ally, since it is still far from having the necessary potential to replace human action .
You still need to think about the emotion to be conveyed when creating videos, for example, and no AI can do that.
So, when it comes to creating videos to promote your agency or your clients' ads, you can count on Sora, but without having to let go of your team. After all, it is precisely this team that will be able to understand what each account needs and, therefore, will know how to give the tool the right command and follow through with the necessary adjustments, such as inserting text.
In short, let's say that it's as if your agency gained an extra member on the creative team , to add to the talents of the collaborators and help them optimize the time of tasks and even make them more practical.
Stay up to date with everything that can influence your agency's results
And now that you've come this far, it's time to continue learning about other topics that can also impact your agency in terms of the results it can generate.
Still on the subject of Artificial Intelligence, have you ever stopped to learn how to use GPT Chat and talk about it with your team?
And have you heard about Bard, which is Google's AI?
Straying a little from this scope, there are other topics, such as visual identity , plug-ins and user experience , that you also need to study.
- Board index
- All times are UTC
- Delete cookies
- Contact us