Instagram internally develops a new feature called "Gifts" to monetize Reels
Posted: Sun Jan 05, 2025 10:11 am
Instagram is looking for new ways for social media creators to earn money for their Reels. The Meta app is internally testing features that would allow users to monetize their social media in a different way. This time with a feature called “Gifts” users of this social network will be able to earn money through Reels , as Business Insider points out .
A Meta spokesperson told tech outlet TechCrunch that the kuwait phone number data feature is currently just an internal prototype and is not being tested externally. Instagram already included several monetization options , and the company is now looking to enable this option for its new content model: Reels.
New ways to monetize content on Instagram
Alessandro Paluzzi posted information about “Gifts” on his Twitter account last August. The leaker highlighted in this post that the social network was continuing to work on its “content appreciation” functions. This allows content creators who meet the requirements to activate an option for their fans to send them “Gifts”, which seem to work in a similar way to Twitch bits or subscriptions.
The social network has been accused of copying other competing social networks in an attempt to retain users. TikTok , Instagram's biggest competitor, already has a similar monetization feature. In its case, these "tips" go directly to the content creator. And Twitter, for its part, included the Ticketed Spaces and Super Follows functions in 2021 .
This would not be the first time that the Meta company has made a move on content monetization. In 2020, Badges came to light , a feature that allows users of the social network to support their favorite content creators during a live video.
A Meta spokesperson told tech outlet TechCrunch that the kuwait phone number data feature is currently just an internal prototype and is not being tested externally. Instagram already included several monetization options , and the company is now looking to enable this option for its new content model: Reels.
New ways to monetize content on Instagram
Alessandro Paluzzi posted information about “Gifts” on his Twitter account last August. The leaker highlighted in this post that the social network was continuing to work on its “content appreciation” functions. This allows content creators who meet the requirements to activate an option for their fans to send them “Gifts”, which seem to work in a similar way to Twitch bits or subscriptions.
The social network has been accused of copying other competing social networks in an attempt to retain users. TikTok , Instagram's biggest competitor, already has a similar monetization feature. In its case, these "tips" go directly to the content creator. And Twitter, for its part, included the Ticketed Spaces and Super Follows functions in 2021 .
This would not be the first time that the Meta company has made a move on content monetization. In 2020, Badges came to light , a feature that allows users of the social network to support their favorite content creators during a live video.