How does a partner agency bring good returns for your in-house campaigns?
Posted: Sun Jan 05, 2025 9:55 am
A different perspective on online campaigns, experiences with other projects from different brands and reinforcement to obtain increasingly significant results. This is how a partner agency can contribute to the development of campaigns carried out by in-house agencies.
Furthermore, by having a team from outside the company, the company allows the internal team to dedicate more time to other projects that depend exclusively on their experience “in-house”.
When an outside perspective is essential
The idea is to increase efforts in search of better results
Improvement in Benchmarks vs. Partner Agency
The union between in-house agencies and partner agencies provides
When an outside perspective is essential
In everyday work, it is common for some people to adopt a “biased france phone number data perspective” and lose the filter of how something would be interpreted by someone outside the situation. Want some examples?
Have you ever read and reread the same email only to realize after sending it that there was a very obvious error in it? And what about when that email – which was supposed to be a general message – went through you and two other colleagues before being sent to everyone? See how looking can be addictive?
PepsiCo, a food and beverage manufacturer, has a very interesting case regarding external perspective. In 2017, a campaign created by the brand's in-house agency with model Kendall Jenner caused outrage in the United States. In the ad, a video lasting about 3 minutes, the girl ended a demonstration by handing a can of Pepsi to a white police officer. The problem? The campaign was launched shortly after a series of protests by the group “Black Lives Matter”. The commercial clearly alluded to the marches led by the movement. Due to the negative repercussion, the ad was taken off the air and both the soft drink brand and the model apologized for the incident.
The idea is to increase efforts in search of better results , using the help of partner agencies in in-house campaigns.
Of course, in-house agencies bring benefits – and many – to the development of internal campaigns, otherwise there would be no companies adopting this strategy.
But the fact is that with a partner team, two stages of the same production can be carried out at the same time without overloading either side or at least providing more agility to the process.
While the in-house agency focuses on creating a new strategy, the partner team puts into practice the actions already planned for the period, such as developing a new website, producing content for the brand and creating layouts that represent the client's profile. Or, on the contrary, the partner agency can also design a strategic plan for both teams to put into practice.
Improvement in Benchmarks vs. Partner Agency
The day-to-day activities of a partner agency involve working for different clients. By working for more than one brand or organization, the team expands its knowledge base, gains more experience in different situations and increases its benchmark. Not that an in-house agency can't do this, but in practice, it is more complicated and difficult for them to stop and analyze the market, since much of their time is taken up by internal initiatives.
Furthermore, by having a team from outside the company, the company allows the internal team to dedicate more time to other projects that depend exclusively on their experience “in-house”.
When an outside perspective is essential
The idea is to increase efforts in search of better results
Improvement in Benchmarks vs. Partner Agency
The union between in-house agencies and partner agencies provides
When an outside perspective is essential
In everyday work, it is common for some people to adopt a “biased france phone number data perspective” and lose the filter of how something would be interpreted by someone outside the situation. Want some examples?
Have you ever read and reread the same email only to realize after sending it that there was a very obvious error in it? And what about when that email – which was supposed to be a general message – went through you and two other colleagues before being sent to everyone? See how looking can be addictive?
PepsiCo, a food and beverage manufacturer, has a very interesting case regarding external perspective. In 2017, a campaign created by the brand's in-house agency with model Kendall Jenner caused outrage in the United States. In the ad, a video lasting about 3 minutes, the girl ended a demonstration by handing a can of Pepsi to a white police officer. The problem? The campaign was launched shortly after a series of protests by the group “Black Lives Matter”. The commercial clearly alluded to the marches led by the movement. Due to the negative repercussion, the ad was taken off the air and both the soft drink brand and the model apologized for the incident.
The idea is to increase efforts in search of better results , using the help of partner agencies in in-house campaigns.
Of course, in-house agencies bring benefits – and many – to the development of internal campaigns, otherwise there would be no companies adopting this strategy.
But the fact is that with a partner team, two stages of the same production can be carried out at the same time without overloading either side or at least providing more agility to the process.
While the in-house agency focuses on creating a new strategy, the partner team puts into practice the actions already planned for the period, such as developing a new website, producing content for the brand and creating layouts that represent the client's profile. Or, on the contrary, the partner agency can also design a strategic plan for both teams to put into practice.
Improvement in Benchmarks vs. Partner Agency
The day-to-day activities of a partner agency involve working for different clients. By working for more than one brand or organization, the team expands its knowledge base, gains more experience in different situations and increases its benchmark. Not that an in-house agency can't do this, but in practice, it is more complicated and difficult for them to stop and analyze the market, since much of their time is taken up by internal initiatives.