TikTok, the popular video app, could be the "Google" of Generation Z

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TikTok , the Chinese video app, has captivated Generation Z in recent years and revolutionized the social media industry. Vertical videos with viral music have become the norm for other platforms, which have clearly taken inspiration from TikTok.

While the social network is best known for jamaica phone number data its dance videos set to pop music, the app is starting to become the search engine of choice for Generation Z. The visual component is a key issue for this generation.

Google remains the giant of internet search, but digital transformation is changing the landscape. Users turn to Amazon to find products, Instagram to stay up to date on the latest trends, and Snapchat to find local businesses. Not only is the digital world expanding, but there are new ways to search in it.

“TikTok search” is becoming more and more popular
Kaelly Huang writes for The New York Times that young people are turning to TikTok over other search engines. This is because the results are easy to understand and more direct than, say, a Google search or a YouTube video.

The powerful algorithm is what makes the app a worthy rival to Google. TikTok's content is personalized to each user. It is based on their previous interactions with the content, and therefore, the information and results they get on the Chinese social network are tailored to their tastes.