Algorithm Update: Complete Strategies for Better Results
Posted: Sun Jan 05, 2025 9:46 am
Every company, whether B2B or B2C, must always think about its strategies based on its end consumer and, in addition to a showcase, create content on social media that attracts and engages the people the brand wants to impact.
In addition to strategies and types of content, you need to understand how social networks work, know that they have frequent changes in how they work and be aware that you need to monitor this closely if you want to have good results in your digital strategies .
The Social Network Algorithm
An algorithm is a mathematical set of rules that helps people find the most relevant content based on their interests and online behaviors.
Each social network is a different platform and has its own algorithms and metrics . These algorithms dictate which content will be shared more and which will be shared less, always taking into account the user who is viewing that content.
The objective of the algorithms is to improve the user experience, showing (mostly) only things that the user likes and already consumes, to keep them active within the platform.
The main analysis characteristic of a social network algorithm, regardless finland phone number data of the platform, is engagement.
The more users with a certain profile interact with that content, the more that content will be disseminated to people with similar profiles.
Some particularities of each social network platform:
Facebook
Facebook's algorithm prioritizes engagement and post type (content format) to increase its reach.
Nowadays, video formats are the best ranked on the platform.
Instagram
A while ago, the basis of Instagram's algorithm was time. Chronology prioritized posts.
Now, the algorithm prioritizes six main factors: Interest, relationship with a user, followers, session time, time between posts, and user session time.
LinkedIn
LinkedIn is focused on networking, and was not designed to gain followers, have showcases or be a photo and video album.
Its algorithm was based on these connections and engagement, being extremely selective about the content it promotes.
Some tips to stand out in the Linkedin algorithm:
Comments are more important than likes or reactions
Video content is more popular than other types
Your feed is not important
Your time on the platform will impact its relevance
Use between 3 to 10 hashtags in a post,
Build your network by interacting with relevant people
Encourage your employees to be active on the platform
Use analytics to understand what content works
If you want to better understand social media updates , you will soon receive access to a material we have prepared for you! Download it!
To stay up to date with updates, the most important tip is:
Follow the profiles of these social networks. All networks have their own profile, where they publish their updates and news!
How to know if your strategy is working
Knowing how the algorithm works is one of the steps to standing out on social media. However, achieving results is not a cake recipe:
In addition to strategies and types of content, you need to understand how social networks work, know that they have frequent changes in how they work and be aware that you need to monitor this closely if you want to have good results in your digital strategies .
The Social Network Algorithm
An algorithm is a mathematical set of rules that helps people find the most relevant content based on their interests and online behaviors.
Each social network is a different platform and has its own algorithms and metrics . These algorithms dictate which content will be shared more and which will be shared less, always taking into account the user who is viewing that content.
The objective of the algorithms is to improve the user experience, showing (mostly) only things that the user likes and already consumes, to keep them active within the platform.
The main analysis characteristic of a social network algorithm, regardless finland phone number data of the platform, is engagement.
The more users with a certain profile interact with that content, the more that content will be disseminated to people with similar profiles.
Some particularities of each social network platform:
Facebook's algorithm prioritizes engagement and post type (content format) to increase its reach.
Nowadays, video formats are the best ranked on the platform.
A while ago, the basis of Instagram's algorithm was time. Chronology prioritized posts.
Now, the algorithm prioritizes six main factors: Interest, relationship with a user, followers, session time, time between posts, and user session time.
LinkedIn is focused on networking, and was not designed to gain followers, have showcases or be a photo and video album.
Its algorithm was based on these connections and engagement, being extremely selective about the content it promotes.
Some tips to stand out in the Linkedin algorithm:
Comments are more important than likes or reactions
Video content is more popular than other types
Your feed is not important
Your time on the platform will impact its relevance
Use between 3 to 10 hashtags in a post,
Build your network by interacting with relevant people
Encourage your employees to be active on the platform
Use analytics to understand what content works
If you want to better understand social media updates , you will soon receive access to a material we have prepared for you! Download it!
To stay up to date with updates, the most important tip is:
Follow the profiles of these social networks. All networks have their own profile, where they publish their updates and news!
How to know if your strategy is working
Knowing how the algorithm works is one of the steps to standing out on social media. However, achieving results is not a cake recipe: