5 Steps to Attracting Qualified Visitors to Your B2B Website

[tonmoypramanik]

I like numbers. Numbers reassure me, they allow me to check that I am moving forward, that I am progressing.

The same goes for our website. Initially, I was doing everything possible to attract more visitors to our website .

Over time, I noticed that my efforts had a positive impact on the website's audience, but that the increase in turnover was not proportional.

I raised my head from the handlebars and took stock of our audience. More than 50% of our visitors did not correspond to our core target.

Quantity is good, but without quality, it is useless in digital marketing.

To generate leads and gain customers with your website, you absolutely must attract qualified visitors.

How to attract qualified visitors to your website? Here are the 5 steps to follow!

1. Define who your ideal customer is
To attract qualified visitors to your website, you need to know very precisely who your target is.

Beyond knowing their role, the type of company they work for or their sector of activity, it is latvia email list essential to understand how your ideal client behaves on the internet, what their problems are and how they seek to solve them.

This will allow you to provide them with high value-added content. This is the best way to attract customers on the Internet.

To go further here, work on your Personas by following our methodology.

2. Take stock of your audience
Before going any further, audit your website audience.

With a tool like Google Analytics, you can find out how many people visit your website each month and who these visitors are.

You can find out their geographical origin, their age, their field of activity or even their interests.

With this information, you can validate the proportion of your visits that can bring you turnover.

Another important point is that you can identify the pages of your website that attract the most qualified visitors. This will allow you to refine your digital marketing strategy.

3. Work on an editorial line that helps
To generate leads and win customers on the Internet in B2B , it is essential to help.

On the Internet, you no longer sell. You help.

The decision-maker uses the Internet in his purchasing decision process to understand his problem, identify and compare the solutions available to him himself.

Your editorial line must take this into account and you must regularly offer content on your website that answers the decision-maker's questions.

Hence the interest in working carefully on step 1 seen previously.

4. Edit your existing content
If your audience audit reveals that the visitors you're attracting aren't qualified, then your messages aren't good.

To attract more qualified visitors, I therefore recommend that you take the content of your website and contextualize it sufficiently so that it speaks directly to your target.

5. Use the right distribution channels
It is not enough to have a website and regularly publish content on it to attract qualified B2B visitors.

You need to promote your content using the right levers.

The mistake to avoid here is to invest in social networks based on trends and fashion, without trying to find out if your target uses them. This is the best way to attract visitors who are not interested.