How to reference your website for voice search on Google?
Posted: Sun Jan 05, 2025 9:04 am
Voice search is taking on a more important place in our daily lives every day and inevitably impacts the SEO of your website.
So how to adapt?
In this article's summary
Voice search, why is it important?
What is voice SEO?
The 5 steps to properly reference your website for voice search
Let’s first look at why it’s essential to integrate voice search into your SEO strategy.
Voice search, why is it important?
Studies are unanimous on the subject.
Voice search is increasingly used in our daily lives.
Between connected speakers, assistants on our smartphones, smart watches and connected objects, the opportunities and needs to do a voice search are ever-increasing.
50% of Internet users search for products using voice search
50% of Internet users search for products using voice search
According to figures compiled by Backlinko , we also learn that 74% of users use voice italy email list search at least once a month.
Do you see yourself talking to your fridge to order a carton of milk or look up a risotto recipe?
While some companies are only just becoming aware of the challenges of Google SEO for their turnover, with voice search you have the opportunity to gain a clear competitive advantage.
Because yes, we don't research in exactly the same way in writing as orally.
In writing, for example, you type “website SEO” into Google.
Over time, we have developed this ability to translate our needs into a more or less logical sequence of words
But when spoken, let's be honest, it sounds stupid, right?
So, when speaking, we would prefer to ask a question.
“Ok Google, how can I get my website listed?”
And that, at the level of the keywords used, changes everything! Because in voice the search intention will be much easier for Google to understand.
It is therefore essential to optimize your content on a specific search intention rather than on one or more non-contextualized keywords!
And good news! This is also where the evolution of SEO is heading in the coming years!
So, by working on your search intentions well, you kill two birds with one stone!
To learn more: What is a search intention in SEO?
What is voice SEO?
Voice SEO seeks to optimize the position of your content for voice search on Google.
That is to say, we will seek to reference pages of a website on voice requests made via any device compatible with voice search.
As with “traditional” natural referencing (SEO), the challenge will always be to position yourself on search intentions using quality content.
The notable difference is that this voice search intent will only return one result! It is the best-positioned result that will be read by the device on which the voice search was performed.
If you follow our advice and consult our various contents on natural referencing, you will undoubtedly have already done part of the work.
In fact, we recommend that you write your content in “spoken” language and not in a literary style.
We also place a lot of emphasis on getting straight to the point in your content and providing quick and simple answers to the questions you raise in your content.
If you are already following this line of conduct to work on your natural referencing, then you have already done a big part of the work!
So how to adapt?
In this article's summary
Voice search, why is it important?
What is voice SEO?
The 5 steps to properly reference your website for voice search
Let’s first look at why it’s essential to integrate voice search into your SEO strategy.
Voice search, why is it important?
Studies are unanimous on the subject.
Voice search is increasingly used in our daily lives.
Between connected speakers, assistants on our smartphones, smart watches and connected objects, the opportunities and needs to do a voice search are ever-increasing.
50% of Internet users search for products using voice search
50% of Internet users search for products using voice search
According to figures compiled by Backlinko , we also learn that 74% of users use voice italy email list search at least once a month.
Do you see yourself talking to your fridge to order a carton of milk or look up a risotto recipe?
While some companies are only just becoming aware of the challenges of Google SEO for their turnover, with voice search you have the opportunity to gain a clear competitive advantage.
Because yes, we don't research in exactly the same way in writing as orally.
In writing, for example, you type “website SEO” into Google.
Over time, we have developed this ability to translate our needs into a more or less logical sequence of words
But when spoken, let's be honest, it sounds stupid, right?
So, when speaking, we would prefer to ask a question.
“Ok Google, how can I get my website listed?”
And that, at the level of the keywords used, changes everything! Because in voice the search intention will be much easier for Google to understand.
It is therefore essential to optimize your content on a specific search intention rather than on one or more non-contextualized keywords!
And good news! This is also where the evolution of SEO is heading in the coming years!
So, by working on your search intentions well, you kill two birds with one stone!
To learn more: What is a search intention in SEO?
What is voice SEO?
Voice SEO seeks to optimize the position of your content for voice search on Google.
That is to say, we will seek to reference pages of a website on voice requests made via any device compatible with voice search.
As with “traditional” natural referencing (SEO), the challenge will always be to position yourself on search intentions using quality content.
The notable difference is that this voice search intent will only return one result! It is the best-positioned result that will be read by the device on which the voice search was performed.
If you follow our advice and consult our various contents on natural referencing, you will undoubtedly have already done part of the work.
In fact, we recommend that you write your content in “spoken” language and not in a literary style.
We also place a lot of emphasis on getting straight to the point in your content and providing quick and simple answers to the questions you raise in your content.
If you are already following this line of conduct to work on your natural referencing, then you have already done a big part of the work!