Metrics" selected in the "Report Data" section.
Posted: Sun Jan 05, 2025 8:45 am
Tracking returning users is key to understanding:
User retention and loyalty (i.e. whether users keep coming back)
How to convert new users into returning visitors
What part of your audience comes back often?
To check your returning users, you need to customize your User Acquisition report.
Go to " Reports " > " Lifecycle " > " Acquisition " > " User Acquisition ".
Navigating to the “User Acquisition” report in the GA4 menu
At the top right of your screen, click the pencil icon to customize your report.
"Customize Report" icon highlighted next to the "User Acquisition" report
Choose " Metrics " in the "Report Data" section.
"
In the " Add Metric " dropdown, choose " Returning Users ." And click " Apply ."
"Returning Users" selected from the "Add Metric" dropdown menu.
You should now see returning users in your User Acquisition report.
"Returning Users" column highlighted in the "User Acquisition" report
Use this metric to determine if you need to create more targeted and effective retention strategies.
If it's high, keep doing what you're doing. If it's low, look for new marketing campaigns.
This could include personalized email campaigns, loyalty programs, or content that speaks to the interests of these returning visitors.
What metrics should you track?
The Google Analytics metrics you track should be aligned with your business goals. This way, you can determine what's working well and what needs to be changed.
Let's say you want to understand how engaged users are with your website. You could track the metrics "Average engagement time", "Bounce rate", and "Views per user".
But if you want to understand how your marketing bahrain phone number database campaign has performed, you could track “Sessions” and “Session Conversion Rate.”
If the metric doesn't interest you or isn't part of your business goals, it's probably not worth your time. Over time, you'll get a better idea of which Google Analytics website metrics you actually care about.
Integrate Google Analytics with Semrush
If you are a Semrush user, you can connect GA4 data directly to the Semrush interface.
This allows you to view all of your website data—including Google Analytics performance metrics—from one central location. And get even more comprehensive data from Semrush tools.
To get started, open Semrush Organic Traffic Insights and connect your Google Analytics account .
Once this is done, you will see all your important metrics in a single dashboard. Like this:
Semrush Organic Traffic Insights Tool.
GA4 and Semrush are a perfect match for anyone who wants to track their performance and stay ahead of
User retention and loyalty (i.e. whether users keep coming back)
How to convert new users into returning visitors
What part of your audience comes back often?
To check your returning users, you need to customize your User Acquisition report.
Go to " Reports " > " Lifecycle " > " Acquisition " > " User Acquisition ".
Navigating to the “User Acquisition” report in the GA4 menu
At the top right of your screen, click the pencil icon to customize your report.
"Customize Report" icon highlighted next to the "User Acquisition" report
Choose " Metrics " in the "Report Data" section.
"
In the " Add Metric " dropdown, choose " Returning Users ." And click " Apply ."
"Returning Users" selected from the "Add Metric" dropdown menu.
You should now see returning users in your User Acquisition report.
"Returning Users" column highlighted in the "User Acquisition" report
Use this metric to determine if you need to create more targeted and effective retention strategies.
If it's high, keep doing what you're doing. If it's low, look for new marketing campaigns.
This could include personalized email campaigns, loyalty programs, or content that speaks to the interests of these returning visitors.
What metrics should you track?
The Google Analytics metrics you track should be aligned with your business goals. This way, you can determine what's working well and what needs to be changed.
Let's say you want to understand how engaged users are with your website. You could track the metrics "Average engagement time", "Bounce rate", and "Views per user".
But if you want to understand how your marketing bahrain phone number database campaign has performed, you could track “Sessions” and “Session Conversion Rate.”
If the metric doesn't interest you or isn't part of your business goals, it's probably not worth your time. Over time, you'll get a better idea of which Google Analytics website metrics you actually care about.
Integrate Google Analytics with Semrush
If you are a Semrush user, you can connect GA4 data directly to the Semrush interface.
This allows you to view all of your website data—including Google Analytics performance metrics—from one central location. And get even more comprehensive data from Semrush tools.
To get started, open Semrush Organic Traffic Insights and connect your Google Analytics account .
Once this is done, you will see all your important metrics in a single dashboard. Like this:
Semrush Organic Traffic Insights Tool.
GA4 and Semrush are a perfect match for anyone who wants to track their performance and stay ahead of