Behind every advertising campaign of a brand
Posted: Sun Jan 05, 2025 8:41 am
Thanks to her and some American storytellers, I began, some time ago, to become interested in this art of telling stories.
However, Marketing and Advertising Agencies know that it is a brilliant and exceptional resource to promote the much-valued Call To Action.
And this is, in my opinion, the most precise definition of Storytelling, the most concrete and with the most common sense of those that exist.
There canada mobile phone numbers database are as many stories as there are consumers of that brand.”
The art of storytelling is certainly not limited to this “simple” fact, but goes beyond human understanding to understand that behind each person there is a story or many.
We have to admit that behind each group of people there are several stories and that behind each brand campaign there can be as many stories as there are consumers that brand has.
But in addition, there will be the stories that non-consumers and leads (those future consumers) interpret when those who are already consumers of that brand explain to them, tell them and can experience almost first-hand what that brand is capable of transmitting if they consume it, if they make use of it.
But let's start at the beginning.
We have been telling stories for over 40,000 years.
The first cave paintings date back to the Paleolithic period (just in the transition period towards the Neolithic).
And precisely in Spain and France, when the original Homo Sapiens drew to communicate, to transmit their experiences and knowledge on the rocks of the caves where they lived.
It was a rudimentary but effective way that has undoubtedly allowed us to understand the genesis of our existence.
And that's where it all began!
Know that stories endure and help us learn, understand and evolve.
The act of communicating is intrinsic to being human.
We are incapable of living without communicating, without expressing, without transmitting everything that makes us feel alive.
It is a necessity and, as such, we use it in an intimately personal way.
Our way of communicating and expressing ourselves defines our personality, but also our moods, our worries, our joys, our concerns and our fears.
And this is one of the most valuable tools that brands can have over their consumers and users.
However, Marketing and Advertising Agencies know that it is a brilliant and exceptional resource to promote the much-valued Call To Action.
And this is, in my opinion, the most precise definition of Storytelling, the most concrete and with the most common sense of those that exist.
There canada mobile phone numbers database are as many stories as there are consumers of that brand.”
The art of storytelling is certainly not limited to this “simple” fact, but goes beyond human understanding to understand that behind each person there is a story or many.
We have to admit that behind each group of people there are several stories and that behind each brand campaign there can be as many stories as there are consumers that brand has.
But in addition, there will be the stories that non-consumers and leads (those future consumers) interpret when those who are already consumers of that brand explain to them, tell them and can experience almost first-hand what that brand is capable of transmitting if they consume it, if they make use of it.
But let's start at the beginning.
We have been telling stories for over 40,000 years.
The first cave paintings date back to the Paleolithic period (just in the transition period towards the Neolithic).
And precisely in Spain and France, when the original Homo Sapiens drew to communicate, to transmit their experiences and knowledge on the rocks of the caves where they lived.
It was a rudimentary but effective way that has undoubtedly allowed us to understand the genesis of our existence.
And that's where it all began!
Know that stories endure and help us learn, understand and evolve.
The act of communicating is intrinsic to being human.
We are incapable of living without communicating, without expressing, without transmitting everything that makes us feel alive.
It is a necessity and, as such, we use it in an intimately personal way.
Our way of communicating and expressing ourselves defines our personality, but also our moods, our worries, our joys, our concerns and our fears.
And this is one of the most valuable tools that brands can have over their consumers and users.