It’s impossible to create a successful inbound content strategy without understanding what key messages will resonate with your buyer personas. What can you say to them that will help them understand that you can relate to their challenges, have solutions that will address these issues and want to help them achieve their professional goals?
What Are Their Online Watering Holes And Preferred Social Media Channels?
Knowing how and where your personas engage online enables you to make educated decisions about where you share your content. Additionally, knowing where your personas hang out online can further help vnpay database you tailor your content strategy. By studying the content they are already engaging with and how they use the social space, you can craft content in formats they're already familiar with and align it to what they're already sharing with their peers.
How Do They Prefer to Interact (Phone, Email, etc.)?
Once this persona has become a lead, you need to know how you can most effectively nurture them. Are they receiving hundreds of emails each day? Then an email campaign may slip through the cracks. Perhaps, it would be better to hand off to the sales team for a phone call to follow up. Knowing how to follow up with a persona will enable you to optimize your lead nurturing campaign and increase the amount of sales qualified leads generated by your campaigns.
Are They Your Champion?
Lastly, is this person your champion? In a nutshell, your champion is the person who is excited about your solution and advocates for that solution to the key decision makers at their organization. Many of our campaigns focus on the champion persona in order to arm them with the right tools and content and enable them to advocate on your behalf. However, for this to be successful, you must have a clear understanding of the target organization's structure and the roles that fill the champion qualification.
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