Where to start? Which metrics really matter?

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Google Analytics offers a treasure trove of data. But for beginners, it can seem overwhelming.

Where to start? Which metrics really matter?

In this post, we will cover the 12 most important Google Analytics metrics. They provide the clearest picture of your website’s performance.

We'll explain what each metric means, why it's useful to track it, and how to analyze it.

But before we do, let's make sure we understand what metrics actually are.

What are metrics in Google Analytics 4?
In Google Analytics 4 (GA4), metrics are the quantitative aspects of your data that help you understand and track the performance of your website.

For example, the "Users" metric shows you how many bahamas phone number database users visited your website in a given time period.

the "Users" metric in GA4
And the “Conversions” metric tells you how many of your desired actions visitors have completed, such as purchases, signups, downloads, etc.

the "Conversions" metric in GA4
There are many other important Google Analytics metrics. Such as:

Sessions
Bounce rate
New users
Average engagement rate
Session conversion rate
We’ll cover all of these metrics later in this guide . But metrics aren’t the only important measurement in Google Analytics 4. You also need to understand dimensions.

Metrics—along with dimensions— are the key components of your analytics reports.