90% of B2B decision-makers say they are influenced by web content

[tonmoypramanik]

Deep down you know it, but the pressure of everyday life and the need to generate revenue in the short term makes you doubt.

Are you looking to invest in content marketing or are you already creating web content?

Don’t give up, if your Digital Marketing strategy is good , you will get a return on investment.

As proof, these 6 statistics from an infographic relayed by SocialMediaToday .

Content marketing influences the decision-maker in B2B
90% of B2B decision-makers say they are influenced by online content
While he does not respond to sales prospecting calls, the B2B decision-maker enjoys conducting his purchasing considerations alone using the Internet.

He has all the information he needs at his fingertips and can access it whenever he needs it and has the time!

Creating web content is therefore essential to generate leads and develop your honduras email list B2B turnover .

the blog to generate leads
61% of decision-makers say they have already purchased after reading a blog
And

A company that has a blog generates 67% more leads than a company that doesn't.
Are you still in doubt about the relevance of Content Marketing?

Content Marketing costs 62% less than traditional Marketing and generates 3 times more Leads
The reason here is simple: by creating web content, you are investing in what we like to call digital capital.

In short, unlike traditional marketing, the actions you take on the Internet will continue to bear fruit for years to come.

As proof, 80% of the Leads we generate at SLN come from content created 2 years ago or more!


72% of marketers say content marketing increases engagement
Here it's quite natural.

By writing content that adds value to your target, you gain their trust and build stronger relationships.

Your content is therefore more easily shared and generates more conversion.

78% of marketers believe that Content Marketing is the future of Marketing
Here, I admit that this statistic disappoints me.

Knowing that it dates from October 2019, I rather expected that the majority of marketers would perceive Content Marketing as the present of Marketing.