Bumper Ad: how to use it
Posted: Sun Jan 05, 2025 8:08 am
Have you ever heard of a Bumper Ad? Even if you haven't, you've probably seen it. It's the ad that appears before a video on YouTube, lasts 6 seconds and doesn't give you the option to skip it before it ends.
We recently made a bumper ad for Delboni. Check it out.
Bumper is a small advertisement, an ad with a lower advertising costa rica phone number data cost than TrueView and which has been used for branding, remarketing or advertising campaigns that aim to generate reach and interest quickly.
Telling a good story in such a short amount of time may seem like a daunting task. With this in mind, YouTube challenged several agencies to promote Bumper Ads. The result is classics of world literature condensed into six-second films.
If you are thinking about producing a Bumper Ad to promote your brand/company/product/service, here are some tips to help you succeed in your endeavor.
First, build curiosity. Your potential customer will be compelled to watch this short video. Why not take advantage of this opportunity to pique their curiosity and make them visit your channel to find new information?
A good example is the promotion of promotions. In six seconds, you can tell us about a great promotion, don't you agree? And, at the same time, it can be enough to make your potential customer interested in migrating to your channel or website.
Remember that in six seconds, less is more. You have little time. If you fill your video with information, it will be boring, heavy and difficult to understand. Go for less. Keep it short.
Another alternative to consider is using quick humor: Making people laugh is always a good idea and, if the joke is good (if it's bad, don't even try), it will stay in people's memories.
Want more tips? Then sign up for our newsletter and we will help you produce the best videos.
We recently made a bumper ad for Delboni. Check it out.
Bumper is a small advertisement, an ad with a lower advertising costa rica phone number data cost than TrueView and which has been used for branding, remarketing or advertising campaigns that aim to generate reach and interest quickly.
Telling a good story in such a short amount of time may seem like a daunting task. With this in mind, YouTube challenged several agencies to promote Bumper Ads. The result is classics of world literature condensed into six-second films.
If you are thinking about producing a Bumper Ad to promote your brand/company/product/service, here are some tips to help you succeed in your endeavor.
First, build curiosity. Your potential customer will be compelled to watch this short video. Why not take advantage of this opportunity to pique their curiosity and make them visit your channel to find new information?
A good example is the promotion of promotions. In six seconds, you can tell us about a great promotion, don't you agree? And, at the same time, it can be enough to make your potential customer interested in migrating to your channel or website.
Remember that in six seconds, less is more. You have little time. If you fill your video with information, it will be boring, heavy and difficult to understand. Go for less. Keep it short.
Another alternative to consider is using quick humor: Making people laugh is always a good idea and, if the joke is good (if it's bad, don't even try), it will stay in people's memories.
Want more tips? Then sign up for our newsletter and we will help you produce the best videos.