What are Digital Influencers and how can they help your company?
Posted: Sun Jan 05, 2025 7:12 am
Communication has changed, whether in the way content is transmitted or in the way we consume it. And with the Internet becoming increasingly present in people's daily lives, habits have also changed. Newspapers and magazines have given way to websites, blogs and social media, TV content has given way to streaming services, physical stores have given way to online stores, CDs have given way to music apps, and artists and presenters have given way to bloggers and digital celebrities.
Digital influencers (from the English term digital influencer ) are online content producers who use their channels to promote products and services, reaching a specific target audience. The promotion is done spontaneously and naturally, usually as part of everyday life or routine.
The channels range from blogs, videos and social media. But most Influencers are present in all of them. And advertising messages can be conveyed through photos, texts or videos – advertorials, or in the form of reviews with the Influencer's opinion. And all advertising must be communicated in some way to the public, and those who engage in covert advertising may be subject to fines.
The main advantage is the closeness they have with their audience. They are seen by the public as close people. And the opinion of friends is worth much more than that of a stranger.
Their market niche is very specific, as it depends directly on the content colombia phone number data they produce. Fashion, beauty, games, healthy living, gastronomy, comedy, motherhood and science are just some of the topics. There are also regional Digital Influencers, who have great influence in certain regions.
The decision of which Digital Influencer to choose must be aligned with the content and the brand. It doesn't make sense to talk about a delicious chocolate cake to someone who only talks about diet and exercise, right? Check not only the number of followers on the different platforms, but prioritize the engagement rate – which is even more important, such as interactions, comments and mentions.
A survey by Infobase and Interativa showed that content shared by digital influencers can generate even more significant results than a 30-second video on television.
Digital influencers (from the English term digital influencer ) are online content producers who use their channels to promote products and services, reaching a specific target audience. The promotion is done spontaneously and naturally, usually as part of everyday life or routine.
The channels range from blogs, videos and social media. But most Influencers are present in all of them. And advertising messages can be conveyed through photos, texts or videos – advertorials, or in the form of reviews with the Influencer's opinion. And all advertising must be communicated in some way to the public, and those who engage in covert advertising may be subject to fines.
The main advantage is the closeness they have with their audience. They are seen by the public as close people. And the opinion of friends is worth much more than that of a stranger.
Their market niche is very specific, as it depends directly on the content colombia phone number data they produce. Fashion, beauty, games, healthy living, gastronomy, comedy, motherhood and science are just some of the topics. There are also regional Digital Influencers, who have great influence in certain regions.
The decision of which Digital Influencer to choose must be aligned with the content and the brand. It doesn't make sense to talk about a delicious chocolate cake to someone who only talks about diet and exercise, right? Check not only the number of followers on the different platforms, but prioritize the engagement rate – which is even more important, such as interactions, comments and mentions.
A survey by Infobase and Interativa showed that content shared by digital influencers can generate even more significant results than a 30-second video on television.