How micro-moment behavior influences online searches
Posted: Sun Jan 05, 2025 6:58 am
Nowadays, we are surrounded by countless options and brands for all types of businesses, from the most modern to the simplest. With so many choices, any recommendation or opinion can help in the decision.
With a simple click, smartphones provide all this information in a matter of seconds. And the comments directly influence the choice. We then begin to create a need for immediate responses. In addition to speed, consumers also expect customized experiences that are tailored to their needs.
And realizing this new reality, companies began to reevaluate china phone number data the moments of the consumer journey, adding a sense of urgency and offering more relevant experiences, as the public's expectations also grew.
Therefore, today's customers are looking for more information: personalized, immediate and useful. People want to make the right decision, regardless of how important it is. And most of the time, they resort to research on the internet, especially through their cell phones. This is because before smartphones, searching was more laborious and needed to be worth it. Not anymore, with smartphones it has become much faster. So much so that the search for “best (…)” grew 80% between 2015 and 2017, according to a Google study. And the search increased even more for products with low consideration or added value. The search for “product reviews (…)” also grew more than 35%. Check out the infographic below:
The search for personalized results has also grown, with the term “(…) for me” accounting for over 60%. And the topics are as varied as possible:
For these surveys, it is almost essential that the company invests in relevant Content Marketing ( find out more here) .
Brands, regardless of their size, have great opportunities if they seize the moment and help consumers make their decisions. And searches can be directly linked to the product or often to a lifestyle. The study shows, for example, that people ask both “what is the best anti-aging product” and “what is the best skin care routine”. A good strategy is to predict which searches are common and offer relevant suggestions and tips to help consumers make their purchasing decisions.
Internet searches are increasingly present in our daily lives, for a wide variety of topics. So Google has gathered some of the most searched for searches of 2017 in this video:
With a simple click, smartphones provide all this information in a matter of seconds. And the comments directly influence the choice. We then begin to create a need for immediate responses. In addition to speed, consumers also expect customized experiences that are tailored to their needs.
And realizing this new reality, companies began to reevaluate china phone number data the moments of the consumer journey, adding a sense of urgency and offering more relevant experiences, as the public's expectations also grew.
Therefore, today's customers are looking for more information: personalized, immediate and useful. People want to make the right decision, regardless of how important it is. And most of the time, they resort to research on the internet, especially through their cell phones. This is because before smartphones, searching was more laborious and needed to be worth it. Not anymore, with smartphones it has become much faster. So much so that the search for “best (…)” grew 80% between 2015 and 2017, according to a Google study. And the search increased even more for products with low consideration or added value. The search for “product reviews (…)” also grew more than 35%. Check out the infographic below:
The search for personalized results has also grown, with the term “(…) for me” accounting for over 60%. And the topics are as varied as possible:
For these surveys, it is almost essential that the company invests in relevant Content Marketing ( find out more here) .
Brands, regardless of their size, have great opportunities if they seize the moment and help consumers make their decisions. And searches can be directly linked to the product or often to a lifestyle. The study shows, for example, that people ask both “what is the best anti-aging product” and “what is the best skin care routine”. A good strategy is to predict which searches are common and offer relevant suggestions and tips to help consumers make their purchasing decisions.
Internet searches are increasingly present in our daily lives, for a wide variety of topics. So Google has gathered some of the most searched for searches of 2017 in this video: