Your emails don’t add enough value to your users

[Shakhawat]

If your behavior-triggered emails aren’t adding enough value for your subscribers, you’re missing out on conversions. Let’s look at an example of an email that doesn’t add value to the user:

GrooveHQ was sending this email but, later realized it was full of, “useless product tidbits that had little to do with what the user actually wanted." (The GrooveHQ staff has since replaced this email with a more helpful one.)

Customer.io calls these product-focused messages “nagging emails.” And nobody wants nagging emails. Instead, here’s what you should do:

This email first makes it obvious how Nimble can improve its users' sales and moj database productivity, and then it explains how to add a new user.

Mistake #3: You’re not sending emails when your leads get “stuck"
Patrick McKenzie found that 40–60 percent of free trial users (for almost every SaaS company) will log in once and never come back. Obviously, not everyone who signs up for your free trial will fully engage with your app. But that’s why it’s so important for your behavior-triggered email campaign to re-engage your users.

The above diagram from Customer.io gives us a clear example of an email flow for users who “get stuck.” To re-engage your free-trial users with email marketing:

Map out your ideal customer flow
Use analytics to find exactly where your users are dropping off
Craft and deliver follow-up emails for users at those “drop-off points”
Bottom line: When you see users getting stuck, send them emails that inspire them to take the next step. For example, Buffer used its analytics to discover that users were more likely to churn when they had no future posts scheduled. So Buffer started emailing customers at this point.