What do you think about advertising aimed at children?
The Alana Institute's Criança e Consumo program released a survey that showed a considerable increase in advertising aimed at children on children's channels during the month of October, due to Children's Day. During this period, children's advertising increased by 331% on Cartoon Network, Discovery Kids and Gloob channels, compared to other months of the year. This means that children were exposed to an advertisement every 2 minutes during Children's Month, compared to one every 9 minutes in other months.
Research shows that children aged 4 to 11 watch about 4 hours cameroon phone number data of television per day, meaning they are bombarded with about 120 adverts every day. That's a lot.
The Alana Institute itself recently showed in another survey that 64% of families have already gone into debt to buy something that their child wanted. This is because children have a great influence on the purchasing decisions of parents or guardians within a household.
And the damage doesn't stop there. In 2012, the World Health Organization (WHO) published the document “Recommendations for the Promotion and Advertising of Foods and Non-Alcoholic Beverages to Children in the Americas”. In addition to obesity, advertising to children can also trigger materialism and violence. In fact, the Casa Foundation, in partnership with the UN, released a study that shows that more than half of adolescents hospitalized for some crime committed crimes related to consumer goods.
If you have children, tell us in the comments how you perceive the influence of advertising on children in your home.
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