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Avoid spam triggers phrases like "make money fast!" or excessive exclamation points can land your emails in spam folders. Write naturally and keep your formatting clean to avoid this. Design for readability balance text and visuals in your emails. Stick to one main call-to-action cta per email to prevent confusing your readers. Accessibility matters use alt text for images. Readable font sizes. And proper html formatting to make your emails accessible and look more credible. By validating your content and adhering to these design guidelines. You can create more effective and engaging email sequences.

Use a trusted esp the foundation of any successful email campaign lies in the platform you choose. Why trusted esps matter established esps like mailchimp. Activecampaign. Or hubspot come with built-in tools for compliance. Analytics. And deliverability. Features to look for choose an esp that supports advanced segmentation. A/b testing. And automation.with china phone number list crm tools. Giving you deeper insights into subscriber behavior and preferences. Use a/b testing to refine your strategy testing isn’t optional—it’s essential. Subject lines test curiosity-based vs. Straightforward headlines to see what grabs attention. Content format experiment with long-form vs.

Short-form emails to understand your audience’s preference. Ctas try different placements. Tones. And styles to see which drives the most clicks. A/b testing subject lines led one marketer to increase open rates by . A simple tweak. Like adding urgency only days left!. Made all the difference. Optimize email timing and frequency sending emails at the right time can dramatically improve open and click rates. Timing use data to determine when your audience is most active. For bb. Weekdays often perform best. While bc audiences may engage more on weekends. Frequency strike a balance.