HR and Video Content – Learn How to Improve Communication with Employees
Posted: Sun Jan 05, 2025 5:04 am
Have you ever thought about investing in videos for internal communication in your company?
When many people come across this format, they only think of videos as being aimed at the public, more in the sense of advertising. However, videos also have enormous potential within the company, and can be an economical and very effective way to keep communication working smoothly between employees.
Check out the main advantages of using videos for your company's internal communication?
Avoid information overload
When the human brain gets overloaded, it “shuts down.” Unfortunately, most text-heavy communications, such as email newsletters, PowerPoint presentations, and intranet blog posts, are too dense. This causes people to stop absorbing the information.
Video is a time-sensitive format. When you make an internal communication video, you naturally need to choose the most important details to include.
Videos are also much easier to digest and remember than text-based belgium phone number data communications. People retain 95% of a message they watch in a video, versus 10% if they read it in text.
Humanize your internal communication
You are the voice of your company, but that doesn’t mean your communications should sound too formal or even robotic. Internal communication is more effective when it’s humanized, because it helps employees relate to the company they work for more closely.
Would you rather receive a large block of text from your boss or a quick video that includes an introduction of him or her speaking to you casually via webcam, combined with some engaging graphics and on-screen text to make the point?
The second is more personal. Video adds a human touch to your internal communications. As such, it’s easier to consume and engage with.
Helps maintain consistency in communication
Don’t underestimate the importance of consistency when it comes to employee engagement. When people know what to expect, they don’t have to spend a lot of brain power anticipating what they’ll see next on the screen. They can focus their full attention on your message.
Now that you know why you should invest in videos to talk to your employees, here are some ideas for the types of videos you can start in your business:
Announcements and news
What's going to happen next?
Announcement videos can be used to share important company news and information about team performance. They can also be used to build excitement for upcoming training seminars, holiday parties, and a variety of other events.
When many people come across this format, they only think of videos as being aimed at the public, more in the sense of advertising. However, videos also have enormous potential within the company, and can be an economical and very effective way to keep communication working smoothly between employees.
Check out the main advantages of using videos for your company's internal communication?
Avoid information overload
When the human brain gets overloaded, it “shuts down.” Unfortunately, most text-heavy communications, such as email newsletters, PowerPoint presentations, and intranet blog posts, are too dense. This causes people to stop absorbing the information.
Video is a time-sensitive format. When you make an internal communication video, you naturally need to choose the most important details to include.
Videos are also much easier to digest and remember than text-based belgium phone number data communications. People retain 95% of a message they watch in a video, versus 10% if they read it in text.
Humanize your internal communication
You are the voice of your company, but that doesn’t mean your communications should sound too formal or even robotic. Internal communication is more effective when it’s humanized, because it helps employees relate to the company they work for more closely.
Would you rather receive a large block of text from your boss or a quick video that includes an introduction of him or her speaking to you casually via webcam, combined with some engaging graphics and on-screen text to make the point?
The second is more personal. Video adds a human touch to your internal communications. As such, it’s easier to consume and engage with.
Helps maintain consistency in communication
Don’t underestimate the importance of consistency when it comes to employee engagement. When people know what to expect, they don’t have to spend a lot of brain power anticipating what they’ll see next on the screen. They can focus their full attention on your message.
Now that you know why you should invest in videos to talk to your employees, here are some ideas for the types of videos you can start in your business:
Announcements and news
What's going to happen next?
Announcement videos can be used to share important company news and information about team performance. They can also be used to build excitement for upcoming training seminars, holiday parties, and a variety of other events.