Understanding these categories is key to fine-tuning your email marketing strategies. Here’s a quick explainer on both Type of Bounce Description Examples Hard Bounces Results from a permanent reason for why any email cannot be delivered The email address doesn't exist The domain name doesn't exist The recipient's email server has blocked delivery completely Soft Bounces Result from a temporary issue The recipient's mailbox is full The email server is not responding or is down The email message is too long In such a scenario. it's best to avoid sending emails to the hard-bounced ones. while soft-bounced ones can be contacted again.
Most marketers also prefer minimizing the risk of bounces even before sending out the campaigns by verifying emails and removing the invalid/non-existent ones. SignUp Now Hard Bounces are typically non-negotiable and occur in two categories Category bounces are when emails are labelled as spam by the recipient's mail server. If you've been listed on a estonia phone number list blacklist or caught in spam traps. resolving these issues might enable leads who've previously experienced a Category bounce to receive emails again. when an email address is invalid or doesn't exist. This is a definitive dead end. necessitating a review of your email list.
Soft Bounces are usually temporary and fall into three categories Category bounces are most often due to full mailboxes. timeouts. or throttling. Emails with this designation are typically retried for up to hours for AOL. offering a chance for delivery upon resolving the issue. Category bounces stem from technical problems such as Transient Failures. Admin Failures. or DNS Failures. Like Category . these emails are retried for up to hours or for AOL. Category bounces are the most elusive. These bounces have unknown. undetermined. or gibberish details. Emails falling under this category are also retried for up to hours for AOL in the hope that the mystery might resolve itself.
- Board index
- All times are UTC
- Delete cookies
- Contact us