Brand humanization: what is it and why should I invest in my networks?

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Companies that want to delight and get closer to their customers have invested in humanizing their brand .

This strategy is based on bringing a more human and less cold image of the organization to the digital world, resulting in real connections with customers.

Due to the fact that the brand's humanized communication stirs the emotions of Internet users, there is an identification with the company's behavior and the follower becomes a potential customer.

If you want to better understand brand humanization and how this azerbaijan phone number data technique can help your business gain more reach and empowerment, continue reading this article.

Humanization of the brand
Humanization of the brand
Understand what brand humanization is!
Through a welcoming approach, brand humanization is a strategy used in digital marketing to bring the consumer closer to the company.

It is also very important in the commercial, customer service and sales sector, as this way the public will be able to believe in what is being used on the organization's networks, website and other digital communication channels.

However, for the brand to become coherent, it must be present in other sectors of the organization and be a guide in the institutional value proposition.

The importance of humanizing the brand
Humanizing the brand has become important because people don't just want to consume information about the company's services or products, they want personalized service that provides a good consumer experience.

Society is also appreciating brands that take a stand on relevant issues, are transparent in their actions and defend causes that have values ​​aligned with their own.

This compilation of measures achieves customer trust, transforming them into loyal consumers, which greatly helps an organization's image in the market.

How to humanize the brand?
For humanization to happen, your brand needs to:

Listen to the public;
Actions and words are in agreement;
Engage frequently with your audience;
Target institutional interests, but also those of clients;
Be inclusive;
Value employees;
Be ethical;
Offer personalized service.
Humanized communication
Humanized communication
Having humanized communication is essential
In order to optimize internal processes and serve more customers, some companies become very automatic, with a pre-scripted script and no real human interactions, which ends up distancing the customer from the brand.

According to a survey conducted by Retail Dive , 70% of people want human interactions instead of robotic ones. Of these, 48% say the reason for this is because automated messages do not provide truly efficient customer service.

Still analyzing the same survey, 61% of customers say that receiving personalized service, whether through email, social media or chat, is important to them.

Through this study we can conclude that, even with technological and systems evolution, people prefer human interactions when it comes to customer service and value organizations that value this.