Eloqua is a marketing automation service fr

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Act-On
Act-On is an automated growth platform that helps businesses attract leads and convert them into customers. The service offers a suite of features to automate every step of the marketing process, along with detailed analytics.

It includes key features such as pre-designed, conversion-optimized landing pages and web pages, as well as smart forms to classify and track leads.
Plus, its automatic lead scoring lets you identify the best leads and tailor your message to them.
It also has several powerful email marketing features: segmentation, automated sequences and a visual editor to include your branding in your messages.
Price: Like Pardot, the tool is primarily for businesses, so the cheapest plan is €802 per month (up to 2,500 contacts).

Keap
Keap is a platform that combines CRM, marketing and sales tools, and powerful marketing automation features to streamline your strategy. It focuses on creating satisfying experiences for your customers and helping you cultivate relationships with your buyers.

That's why it has personalized messages that are hong kong telegram data automatically sent to new leads, as well as automated reminders, emails, and text messages. It also includes an activity feed so you know what stage of the sales cycle each lead is in, as well as a centralized dashboard with all customer interactions.

You can visualize the customer journey in a drag-and-drop marketing strategy editor. And you can include different activities, such as social media campaigns, relational email sequences, and landing pages.

Price: It has a basic plan of $79 per month (up to 500 contacts), but you can use the marketing automation features with the Pro plan starting at $169 per month (up to 1,500 contacts).

Eloqua
On the other hand, the fierce competition at this time of year is no secret to anyone, so to plan this part of the Black Friday campaign, a certain amount of ambition is necessary. The ideal strategy to gain visibility always has several pillars. Among them, do not overlook the potential of social networks: more than half of their users already use them as platforms to find products. Another possibility is to invest in SEM to advertise on Google Ads, which will be more effective if combined with the creation of relevant organic content.