Interpreting your open rate allows you to evaluate:
Posted: Thu Jan 02, 2025 9:43 am
For example, if you send an email marketing campaign to 100 contacts and 50 of them open it, your open rate is 50%.
The relevance of your email subjects
The quality and commitment of your contact list
While using a platform like Gmail, Outlook, or a CRM like Brevo doesn't determine your email open rate, the tools you have at your disposal can help you increase this rate.
On the other hand, the opening rate is closely linked to the interest or curiosity that the content of the email generates in the user who receives it, starting with the subject line.
For example, an AI assistant for your email subject lines can help you find more ideas that "click" with the user and lead them to open your email, contributing to your business's digital marketing strategy.
It is automatically calculated by most email oman telegram data marketing tools , such as the one included in the Brevo Marketing Platform.
Other email indicators for a good opening rate
Other indicators that complement the opening rate in email campaigns are the following:
Click-through rate: This is the proportion of emails where a contact clicked on a link in relation to the number of emails delivered. For example, if you send an email to 100 contacts and 20 of them click on a link in the email, your click-through rate is 20%. Interpreting the click-through rate allows you to evaluate the relevance and interest of your offer, and the effectiveness of your Calls to Action (CTA). The click-through rate is an important key performance indicator or KPI to measure the interaction of your subscribers with your email marketing campaigns.
Click rate (%) = number of clicks on a link in an email / number of emails delivered * 100
Response Rate: As a complementary measure to click-through rate, response rate is always the proportion of emails in which the user clicked on a link, but this time it is only compared to the number of emails opened. For example, if you send an email to 100 contacts, 50 of them open it, and 25 of them click on a link, your response rate is 50%.
Response rate (%) = number of clicks on a link in an email / number of emails opened * 100
The relevance of your email subjects
The quality and commitment of your contact list
While using a platform like Gmail, Outlook, or a CRM like Brevo doesn't determine your email open rate, the tools you have at your disposal can help you increase this rate.
On the other hand, the opening rate is closely linked to the interest or curiosity that the content of the email generates in the user who receives it, starting with the subject line.
For example, an AI assistant for your email subject lines can help you find more ideas that "click" with the user and lead them to open your email, contributing to your business's digital marketing strategy.
It is automatically calculated by most email oman telegram data marketing tools , such as the one included in the Brevo Marketing Platform.
Other email indicators for a good opening rate
Other indicators that complement the opening rate in email campaigns are the following:
Click-through rate: This is the proportion of emails where a contact clicked on a link in relation to the number of emails delivered. For example, if you send an email to 100 contacts and 20 of them click on a link in the email, your click-through rate is 20%. Interpreting the click-through rate allows you to evaluate the relevance and interest of your offer, and the effectiveness of your Calls to Action (CTA). The click-through rate is an important key performance indicator or KPI to measure the interaction of your subscribers with your email marketing campaigns.
Click rate (%) = number of clicks on a link in an email / number of emails delivered * 100
Response Rate: As a complementary measure to click-through rate, response rate is always the proportion of emails in which the user clicked on a link, but this time it is only compared to the number of emails opened. For example, if you send an email to 100 contacts, 50 of them open it, and 25 of them click on a link, your response rate is 50%.
Response rate (%) = number of clicks on a link in an email / number of emails opened * 100