What is Salesforce for: the modules in detail
Posted: Thu Jan 02, 2025 9:23 am
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Table of Contents
What is Salesforce?
Advantages and disadvantages of Salesforce
Brevo, a CRM platform for SMEs as an alternative to Salesforce
What is Salesforce?
Salesforce is an advanced customer relationship management (CRM) SaaS , created in the United States in 1999. It is an integrated cloud platform, with different modules that allow sales, marketing and customer service teams to contact customers and prospects efficiently, with coordination between departments and processes tailored to each company. Salesforce leads the CRM market, with an approximate share of 31% in 2023.
Salesforce's system stands out for its large-scale data management capabilities and predictive analysis with artificial intelligence. It is a CRM that offers a particularly high level of customization , allowing each company to create its own interface with its specific workflows, and its more than 7,000 applications that give it great versatility.
Using Salesforce
Salesforce is particularly suited to large enterprises that are looking for broad CRM functionality and can invest time and resources into setting up a custom platform. With tools like Salesforce Data Cloud, organizations can unify key data to streamline customer relationship management at scale.
For example, FedEx, a global company that handles the delivery cambodia telegram data of more than 15 million packages a day in over 220 countries and territories, implemented Salesforce to manage sales, marketing, and shipping in a single, integrated CRM platform. This unification allowed it to identify inactive customers in hours, rather than weeks, and develop personalized marketing campaigns to re-engage them, thereby improving its conversion rates and shipping revenue.
What is Salesforce for: the modules in detail
Salesforce provides a modular SaaS solution that allows businesses to integrate specific modules based on their needs, such as sales, marketing, and customer service CRM, as well as data, e-commerce, and artificial intelligence applications.
The Starter and Pro packages include all basic CRM services, while full access to the features requires purchasing each CRM module separately.
Table of Contents
What is Salesforce?
Advantages and disadvantages of Salesforce
Brevo, a CRM platform for SMEs as an alternative to Salesforce
What is Salesforce?
Salesforce is an advanced customer relationship management (CRM) SaaS , created in the United States in 1999. It is an integrated cloud platform, with different modules that allow sales, marketing and customer service teams to contact customers and prospects efficiently, with coordination between departments and processes tailored to each company. Salesforce leads the CRM market, with an approximate share of 31% in 2023.
Salesforce's system stands out for its large-scale data management capabilities and predictive analysis with artificial intelligence. It is a CRM that offers a particularly high level of customization , allowing each company to create its own interface with its specific workflows, and its more than 7,000 applications that give it great versatility.
Using Salesforce
Salesforce is particularly suited to large enterprises that are looking for broad CRM functionality and can invest time and resources into setting up a custom platform. With tools like Salesforce Data Cloud, organizations can unify key data to streamline customer relationship management at scale.
For example, FedEx, a global company that handles the delivery cambodia telegram data of more than 15 million packages a day in over 220 countries and territories, implemented Salesforce to manage sales, marketing, and shipping in a single, integrated CRM platform. This unification allowed it to identify inactive customers in hours, rather than weeks, and develop personalized marketing campaigns to re-engage them, thereby improving its conversion rates and shipping revenue.
What is Salesforce for: the modules in detail
Salesforce provides a modular SaaS solution that allows businesses to integrate specific modules based on their needs, such as sales, marketing, and customer service CRM, as well as data, e-commerce, and artificial intelligence applications.
The Starter and Pro packages include all basic CRM services, while full access to the features requires purchasing each CRM module separately.