As a society, we are witnessing a transition from technologies that created physical products to those whose main characteristic is that they can be endlessly combined and configured for new purposes. In terms of production, technology is becoming a chemistry laboratory. Some examples of this include:
IOT: devices communicate, respond and react
Engaging real-time customer experiences that respond to their needs
Cognitive: conclusions drawn from data philippines b2b leads or team actions; ability to semantically understand other teams; ability to respond and reconfigure
Additive manufacturing
Autonomous cars
As we look to the future, we recognize that businesses must continually focus on digital transformation and consider the value chain. Technology creates value and impacts performance through:
Improved connectivity with customers, colleagues and suppliers
Products, business models and innovation in the operating model
Automation of manual tasks
Improved decision making
Technology can impact the entire value chain by focusing on revenue and costs.
How these value drivers are used depends on the technological forces operating in the industry. Multi-channel demands in industries such as grocery stores, apparel retailers, and home improvement require a balance-of-opportunity approach to influence sales and reduce cost structures. This Digital Tsunami puts pressure on industries such as retail banking, insurance, and mobile telecommunications because it demands virtual products instead of physical products, and requires a focus on efficient processes and services. The digital disruption that music retail, consumer e-commerce, hotels, and airlines are going through has a double negative impact that is significantly increasing digital sales, requiring them to rethink their distribution models.
Digital business checklist - things to do:
Finding where the value of digital is in the value chain
Create a digital infrastructure that is open and flexible
Build plug-and-play enterprise systems based on modular components and microservices (including cloud)
Adopt web standards to foster effective information exchange
Reinventing the customer experience
Develop integrated end-to-end processes across the company incorporating key partners, suppliers and customers
Build improved architectures for real-time decision making based on advanced analytics
Success inhibitors:
Lack of a holistic vision or failure to find a balance between competing agendas
Giving too much importance to technology instead of transforming the business value chain
Legacy systems that need to be refactored
Modernizing digital infrastructure
At the end of the day, for technology to deliver value to the business, it needs to be easy to use. That’s why we have a strong focus on usability and user experience because that’s what drives adoption and ultimately, adoption determines ROI.