Further on there will be statistics
Posted: Sat Dec 28, 2024 10:21 am
, according to which slightly less than half of marketers really do not understand the importance of segmentation and do not do this. Therefore, we will dwell on the purpose for which it is carried out in more detail). What is target audience segmentation and why is it needed? Target audience segmentation is the division of the entire above-mentioned group into smaller tg dataset clusters (subgroups or segments) based on similar characteristics. The latter can be very different: gender, age, geolocation, level of education, social activity, level of financial security, interests, etc. Generally speaking, segmentation is necessary for product optimization, better advertising settings, more effective marketing, and increased sales. But general phrases do not explain the essence of this technology very well.
It is better to understand its necessity after familiarizing yourself with the purpose for which it is carried out: The target audience is heterogeneous. During segmentation, instead of a typical representative of the group, more detailed portraits of representatives of each segment are created. This helps to better understand their needs and makes it possible to define messages. Usually, advertising is targeted at the entire target audience at once, hoping to “catch” at least the main preferences. After segmentation, the randomness effect is reduced to a minimum. Expenses on product promotion are significantly reduced, and the result is much better. Before introducing a new product or service to the market, the company conducts research to optimize its functionality.
It is better to understand its necessity after familiarizing yourself with the purpose for which it is carried out: The target audience is heterogeneous. During segmentation, instead of a typical representative of the group, more detailed portraits of representatives of each segment are created. This helps to better understand their needs and makes it possible to define messages. Usually, advertising is targeted at the entire target audience at once, hoping to “catch” at least the main preferences. After segmentation, the randomness effect is reduced to a minimum. Expenses on product promotion are significantly reduced, and the result is much better. Before introducing a new product or service to the market, the company conducts research to optimize its functionality.