Fresh products are the big winners among consumers

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Spaniards go to the supermarket mainly to buy fresh products , with 75%. In the top five categories that are included in the post-COVID shopping basket we find the following: fresh products (95%), dairy products (715%), dry foods (67%), frozen foods (58%) and non-alcoholic beverages (45%). It is worth noting that in tenth place are organic products , mentioned by 16% of the population.

Furthermore, according to the study by The afghanistan telephone number data Retail Factory , the supermarket remains the main shopping channel chosen by Spaniards, with 33%. In second place are specialist stores (markets, butchers, fishmongers, pharmacies or perfumeries), ahead of hypermarkets (11%).

On the other hand, the current Spanish consumer values ​​proximity (24%), a wide variety of products (24%) and a wide range of opening hours (22%) over other factors. As regards the purchasing mission, it is worth highlighting purchases to replenish when certain items are running out (30%) and large purchases to supply (20%) with an average expenditure of 103 euros.

Speaking of spending, 26% of Spaniards say they have increased their investment in content platforms and on-demand services, and 20% spend more on food delivery. On the other hand, 60% have cut back on vacations and 48% on fashion and clothing.