These are all relevant places to add internal links

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Further reading Internal Linking for SEO Optimization: A Practical Guide 9. Cover everything the user wants to know Google wants to rank the best content for users, which should cover everything they want to know.

Here are a few ways to find these things out: A. Find common subtopics among top-ranking pages Simply open two or three top-ranking pages, open the Ahrefs SEO Toolbar , and click the “Content” tab to find common subtopics.

I searched for "things to do in london" and found a Tripadvisor page and a Lonely Planet page that both mentioned the Tower of London as the top attraction to visit. Here is the content structure of Tripadvisor page: View Tripadvisor content with the Ahrefs SEO Toolbar Same thing with the Lonely Planet page here: View Lonely Planet content with the Ahrefs SEO Toolbar We can see that the common title between the two is "Tower of London".

This is likely what users expect and want to see in a list of things to do in London, as telemarketing leads, egypt telephone number data multiple top-ranked pages are talking about it. B. Conduct a content gap analysis If you want to take it a step further, you can conduct a content gap analysis.

Here’s how: Paste the URLs of the three top-ranking pages into Ahrefs’ Content Gap tool. Leave the bottom field blank and click “Show keywords.” Ahrefs Content Gap Tool Then, if you set “Intersect” to “2,” you’ll see search terms that have at least two targets ranking for them.

If there’s already more than one page ranking for them, these are probably important subtopics. Content Gap report in Ahrefs' Site Explorer There are 222 variations of "things to do in london", such as "things to see inChatGPT for SEO: 9 Best Use Cases (and 4 Not So Good) By Si Quan Ong Updated: March 1, 2024 6 min read Si Quan Ong Si Quan Ong Marketing @ Ahrefs.