What politicians are saying

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Key political figures have been vocal about the delay and what it means for Australians.

The Minister for Home Affairs Clare O’Neil has highlighted the government’s broader approach to digital security stating that the government is focused on properly regulating the environment and coordinating efforts across sectors to ensure better protections for Australians. She emphasised that this approach is about, “harnessing all the forces in our country” to provide better protections, rather than just pouring money into the issue.

Meanwhile, Australian Information Commissioner Angelene Falk has described the proposed reforms as, “The most significant change to the Privacy Act in decades.” She noted that these reforms are crucial for ensuring privacy protections are built into products and services from the outset. Falk stressed the importance of proceeding with reforms as a priority, given the ever-increasing use of technology in the daily lives of Australians and the rise of artificial intelligence.

Opposition members, however, have criticised the delay as a sign of belize mobile phone numbers database the government’s lack of urgency in addressing privacy concerns. The Shadow Minister for Digital Economy has long been vocal, arguing that the government is dragging its feet on an issue that has significant implications for consumer trust and business transparency.

A quick recap: What to expect when the act passes
While the exact details of the final Privacy Act are still up in the air, there are several key changes that marketers should be prepared for:

Mandatory consent banners: One of the most anticipated changes is the introduction of mandatory consent banners, like what we’ve seen in Europe with the General Data Protection Regulation (GDPR). These banners will require explicit consent from users before any data is collected or processed.

Tighter restrictions on third-party data: The use of third-party data is expected to be heavily restricted. Businesses will need to shift towards first-party data strategies, ensuring they have direct consent from their audiences.