Metaverse: What it is, trends and how this digital universe will be built
Posted: Sat Dec 28, 2024 9:22 am
One of the most pressing issues of the moment is the metaverse , a concept that seeks total digital immersion through a universe connected to the Internet. Beyond Facebook's change, it is a term that goes far beyond Zuckerberg and company, as large companies are betting on this alternative reality.
This is what Óscar Peña , chief innovation & technology taiyuan telephone number data officer at Wunderman Thompson , focused on during his presentation at Sitges Next 2021 , which started this Thursday, November 11, and will continue until Friday, November 12.
The professional has stressed that there are three main components in the evolution of the metaverse: the speed at which technology changes, changes in social behaviors and trends related to this world.
" Meta is going to change the rules of the game and it is already doing so ," says Peña, who has given several examples of how large companies are betting on this path, such as Unity, Nvidia, Microsoft Teams or Nike.
What is the metaverse?
But let's start with the basics of the question: what is the metaverse? Peña has offered two definitions, one more complex and one simpler.
One of them is this:
«The Metaverse is a three-dimensional, connected representation of the Internet. A persistent, social, virtual world in which consumers are able to jump between different virtual experiences or between the virtual and real representation of the physical world. A world driven by a virtual economy with jobs and the same financial rules and mechanics that govern today's economies.»
On the other hand, this is the easiest one:
"Any virtual space where people come together to play games, attend events, access information, purchase goods, work, or simply meet other people.
This is what Óscar Peña , chief innovation & technology taiyuan telephone number data officer at Wunderman Thompson , focused on during his presentation at Sitges Next 2021 , which started this Thursday, November 11, and will continue until Friday, November 12.
The professional has stressed that there are three main components in the evolution of the metaverse: the speed at which technology changes, changes in social behaviors and trends related to this world.
" Meta is going to change the rules of the game and it is already doing so ," says Peña, who has given several examples of how large companies are betting on this path, such as Unity, Nvidia, Microsoft Teams or Nike.
What is the metaverse?
But let's start with the basics of the question: what is the metaverse? Peña has offered two definitions, one more complex and one simpler.
One of them is this:
«The Metaverse is a three-dimensional, connected representation of the Internet. A persistent, social, virtual world in which consumers are able to jump between different virtual experiences or between the virtual and real representation of the physical world. A world driven by a virtual economy with jobs and the same financial rules and mechanics that govern today's economies.»
On the other hand, this is the easiest one:
"Any virtual space where people come together to play games, attend events, access information, purchase goods, work, or simply meet other people.