The winning landing page for LinkedIn Ads
Posted: Sat Dec 28, 2024 9:17 am
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Article updated 3 years ago by NewsMDirector
The Good Burger landing page
It is not easy to find a winning landing page that helps achieve higher conversions from LinkedIn Ads. The number of factors that come into play is so varied that perhaps the most interesting thing is to focus on those czech republic whatsapp phone numbers that are really important and try to achieve through A/B tests that their impact on the conversion rate increases.
If you want to build a winning landing page for LinkedIn Ads you should work properly on the following 4 aspects :
TABLE OF CONTENTS
1.- A simple and clear landing page title that is related to the title of the ad
2.- A winning landing page for LinkedIn Ads must include a tailored form with a relevant CTA
3.- An attractive image related to the topic
4.- Matching with LinkedIn Ads keywords
1.- A simple and clear landing page title that is related to the title of the ad
Winning landing page for LinkedIn Ads: Lausanne
One element to exploit in a winning LinkedIn Ads landing page is to generate a headline that maintains a close relationship with the headline and the text of the ad itself .
In the example of the Lausanne Hotel School, the message “ Study in Switzerland. Ecole hôtelière de Lausanne is #1 for Hospitability Management ” encourages the user to study in Lausanne because it is the number one school for hospitality management.
As for the landing page, the title conveys the same message: “ No. 1 in hospitality management education ”. The title is also at the top, centered and differentiated by the header photo, which draws more attention and makes the user pay more attention to the message that is being conveyed.
2.- A winning landing page for LinkedIn Ads must include a tailored form with a relevant CTA
Winning landing page for LinkedIn Ads: SAGE
Having a simple form with the right fields, no more and no less than those necessary to encourage conversions, is another essential factor for a winning landing page for LinkedIn Ads. The goal is to ensure that users do not encounter difficulties when completing it and that it does not take too long to complete.
In addition, a prominent CTA is essential that clearly and evidently shows the visitor the action you want them to take.
In this example of Sage ERP X3, the advertisement seeks to inform the user about this software that provides the user with the necessary tools to reduce costs and increase income.
The corresponding landing page has a very simple form that can be completed in just four steps, providing data that is easy for the user to understand and without having to spend a lot of time .
In addition, the CTA stands out on the page and is differentiated by being the only element in orange with a clear message “ request information ” that resembles the text of the ad from which the user comes. Thus, the ideal for a winning landing page for LinkedIn Ads is to highlight the CTA with colors and short messages, easy to understand and that summarize the action you want the user to take.
3.- An attractive image related to the topic
Winning landing page for LinkedIn Ads: TGB
Using attractive images is a good way to capture the user's attention and show what you are trying to advertise . In the example of the advertisement for the company TGB “The Good Burger”, the advertisement published on LinkedIn, “ Start a business with TGB Would you like to open your own The Good Burger franchise? Join the success! ”, focuses on promoting the opening of franchises:
Thus, the link redirects to a landing page characterized by a striking photograph in which the company logo stands out, which is fully related to the image in the advertisement .
This image is also supported by a small text that seeks to encourage the visitor to comply with the CTA : fill out the form requesting more information on how to create their own franchise.
Creating a winning landing page for LinkedIn Ads involves choosing the right images and giving the landing page a modern design.
4.- Matching with LinkedIn Ads keywords
However, if there is one aspect that stands out above all others, it is the need for the landing page content to clearly include the keywords that are being bid on LinkedIn . You should not forget that these ads, like the rest of the PPC (pay per click) campaigns, are based on two factors: correct segmentation of the users you want to reach and exhaustive and differentiating work on the keywords with which you want the ads to be activated.
If after this work you do not close the circle with the use of keywords on the landing page, the conversions will hardly reach the levels you have established. The 3 examples above adequately comply with this factor and demonstrate its importance in achieving a winning landing page for LinkedIn Ads.
MDirector's Landing Optimizer tool allows you to create desktop and mobile landing pages in an easy, simple and intuitive way. Make your effort worthwhile by getting your landing page conversions to skyrocket.
Article updated 3 years ago by NewsMDirector
The Good Burger landing page
It is not easy to find a winning landing page that helps achieve higher conversions from LinkedIn Ads. The number of factors that come into play is so varied that perhaps the most interesting thing is to focus on those czech republic whatsapp phone numbers that are really important and try to achieve through A/B tests that their impact on the conversion rate increases.
If you want to build a winning landing page for LinkedIn Ads you should work properly on the following 4 aspects :
TABLE OF CONTENTS
1.- A simple and clear landing page title that is related to the title of the ad
2.- A winning landing page for LinkedIn Ads must include a tailored form with a relevant CTA
3.- An attractive image related to the topic
4.- Matching with LinkedIn Ads keywords
1.- A simple and clear landing page title that is related to the title of the ad
Winning landing page for LinkedIn Ads: Lausanne
One element to exploit in a winning LinkedIn Ads landing page is to generate a headline that maintains a close relationship with the headline and the text of the ad itself .
In the example of the Lausanne Hotel School, the message “ Study in Switzerland. Ecole hôtelière de Lausanne is #1 for Hospitability Management ” encourages the user to study in Lausanne because it is the number one school for hospitality management.
As for the landing page, the title conveys the same message: “ No. 1 in hospitality management education ”. The title is also at the top, centered and differentiated by the header photo, which draws more attention and makes the user pay more attention to the message that is being conveyed.
2.- A winning landing page for LinkedIn Ads must include a tailored form with a relevant CTA
Winning landing page for LinkedIn Ads: SAGE
Having a simple form with the right fields, no more and no less than those necessary to encourage conversions, is another essential factor for a winning landing page for LinkedIn Ads. The goal is to ensure that users do not encounter difficulties when completing it and that it does not take too long to complete.
In addition, a prominent CTA is essential that clearly and evidently shows the visitor the action you want them to take.
In this example of Sage ERP X3, the advertisement seeks to inform the user about this software that provides the user with the necessary tools to reduce costs and increase income.
The corresponding landing page has a very simple form that can be completed in just four steps, providing data that is easy for the user to understand and without having to spend a lot of time .
In addition, the CTA stands out on the page and is differentiated by being the only element in orange with a clear message “ request information ” that resembles the text of the ad from which the user comes. Thus, the ideal for a winning landing page for LinkedIn Ads is to highlight the CTA with colors and short messages, easy to understand and that summarize the action you want the user to take.
3.- An attractive image related to the topic
Winning landing page for LinkedIn Ads: TGB
Using attractive images is a good way to capture the user's attention and show what you are trying to advertise . In the example of the advertisement for the company TGB “The Good Burger”, the advertisement published on LinkedIn, “ Start a business with TGB Would you like to open your own The Good Burger franchise? Join the success! ”, focuses on promoting the opening of franchises:
Thus, the link redirects to a landing page characterized by a striking photograph in which the company logo stands out, which is fully related to the image in the advertisement .
This image is also supported by a small text that seeks to encourage the visitor to comply with the CTA : fill out the form requesting more information on how to create their own franchise.
Creating a winning landing page for LinkedIn Ads involves choosing the right images and giving the landing page a modern design.
4.- Matching with LinkedIn Ads keywords
However, if there is one aspect that stands out above all others, it is the need for the landing page content to clearly include the keywords that are being bid on LinkedIn . You should not forget that these ads, like the rest of the PPC (pay per click) campaigns, are based on two factors: correct segmentation of the users you want to reach and exhaustive and differentiating work on the keywords with which you want the ads to be activated.
If after this work you do not close the circle with the use of keywords on the landing page, the conversions will hardly reach the levels you have established. The 3 examples above adequately comply with this factor and demonstrate its importance in achieving a winning landing page for LinkedIn Ads.
MDirector's Landing Optimizer tool allows you to create desktop and mobile landing pages in an easy, simple and intuitive way. Make your effort worthwhile by getting your landing page conversions to skyrocket.