Why Meta's Metaverse Will End Up Biting the Dust
Posted: Sat Dec 28, 2024 8:22 am
New York University professor Scott Galloway is never one to mince his words at the conferences he speaks at. An outspoken critic of tech titans, Galloway once again showed off his viperous tongue when he took the stage at the South by Southwest ( SXSW ) conference in Austin on Friday, where he ripped apart the concept of the metaverse to which Meta so enthusiastically entrusts its own future.
“I think Meta will fail with its vision of the list of northeast cell phone numbers metaverse ,” says Galloway. Over the past two years, Mark Zuckerberg has shown himself incapable of diversifying his company’s revenue streams and transforming Meta, even though pressure from regulators and markets has been extraordinarily high. “I have no confidence in Zuckerberg’s leadership ,” says the American professor.
In his SXSW presentation, Galloway also referred to Oculus' virtual reality headset as one of the great technological failures of the decade. However, Galloway deliberately avoided mentioning this fact: last year, consumers bought more Meta's virtual reality headsets than Microsoft's gaming consoles. In programmatic buying, using pre-bid filters ensures that brands only pay for quality and suitable impressions, saving them some of their media spend. It also ensures that buyers don’t bid on impressions that would otherwise be wasted due to brand safety concerns. Additionally, when pre-bid filters are applied, the brand suitability analysis of campaigns occurs in the DSP before bidding, thus preventing brands from buying impressions that are not suitable for them.
“I think Meta will fail with its vision of the list of northeast cell phone numbers metaverse ,” says Galloway. Over the past two years, Mark Zuckerberg has shown himself incapable of diversifying his company’s revenue streams and transforming Meta, even though pressure from regulators and markets has been extraordinarily high. “I have no confidence in Zuckerberg’s leadership ,” says the American professor.
In his SXSW presentation, Galloway also referred to Oculus' virtual reality headset as one of the great technological failures of the decade. However, Galloway deliberately avoided mentioning this fact: last year, consumers bought more Meta's virtual reality headsets than Microsoft's gaming consoles. In programmatic buying, using pre-bid filters ensures that brands only pay for quality and suitable impressions, saving them some of their media spend. It also ensures that buyers don’t bid on impressions that would otherwise be wasted due to brand safety concerns. Additionally, when pre-bid filters are applied, the brand suitability analysis of campaigns occurs in the DSP before bidding, thus preventing brands from buying impressions that are not suitable for them.