10 elements to include in your SMS marketing message
Posted: Sat Dec 28, 2024 8:14 am
Article updated 3 years ago by NewsMDirector
10 elements in an SMS marketing message
SMS marketing messages seem like an easy means of communication, but they require a lot of preparation and care. A good SMS marketing message can help you greatly improve your marketing campaigns , optimize results, and better reach your audience.
These are 10 elements that you should include in an SMS marketing message :
TABLE OF CONTENTS
1.- Combine SMS marketing messages with email marketing
2.- Enrich your database
3.- Short messages
4.- Start with what's important
5.- Call to action
6.- Include a phone number
7.- Don't forget the links!
8.- Choose the right moment
9.- Segment your audience
10 – Personalize your messages
1.- Combine SMS marketing messages with email marketing
Combining your email marketing campaigns with your SMS marketing message is costa rica whatsapp phone numbers an interesting strategy. It can be a good idea to use email as a medium to inform, educate and give additional details, while your SMS messages could serve to help remind them.
2.- Enrich your database
Use online forms or update your forms to enrich your email list of subscribers with phone numbers . But you can also request in your SMS marketing messages that your customers provide you with other contact methods to complete your online marketing campaigns.
3.- Short messages
Try to write your SMS marketing message in 160 characters . This tip is not only applicable to reducing costs, but also to ensure that the messages are clear and come across directly at a glance.
4.- Start with what's important
The order in which you include content in your SMS marketing message is important. Try to start with the most important , most important keywords, so that these appear on smartphones before they even open the message.
5.- Call to action
Whatever the goal of your website, whether it's buying, selling or getting signups, you need to make sure your call to action is as powerful as possible. Make sure your SMS marketing message clearly expresses what you expect from recipients.
6.- Include a phone number
If you want your users to contact you through a phone number other than the sender of the message, include this number in your SMS marketing message.
7.- Don't forget the links!
Nowadays, with smartphones, SMS is not just a simple text. An SMS marketing message can include short links and can also be tracked with Google Analytics. This is what is known as rich SMS.
8.- Choose the right moment
An SMS marketing message has its own timing . It is advisable to send messages in the morning or at the end of the work day. But keep in mind the time zone in other countries if your company works internationally. It is best to segment your audience well and set the right times to send messages to each group. Keep in mind that no one will like to receive your message in the middle of the night.
9.- Segment your audience
But don't just work with audience segments to decide when to send messages. Segment by interests, needs, locations, behaviors, lifestyle, etc. A segmented audience will increase the performance of your SMS marketing message .
10 – Personalize your messages
Use tags specific to the recipient's name, company or address to personalize your messages. A personalized SMS marketing message has a greater chance of making an impact .
Sign up and try MDirector for free , the first and only Email Marketing and Marketing Automation tool.
10 elements in an SMS marketing message
SMS marketing messages seem like an easy means of communication, but they require a lot of preparation and care. A good SMS marketing message can help you greatly improve your marketing campaigns , optimize results, and better reach your audience.
These are 10 elements that you should include in an SMS marketing message :
TABLE OF CONTENTS
1.- Combine SMS marketing messages with email marketing
2.- Enrich your database
3.- Short messages
4.- Start with what's important
5.- Call to action
6.- Include a phone number
7.- Don't forget the links!
8.- Choose the right moment
9.- Segment your audience
10 – Personalize your messages
1.- Combine SMS marketing messages with email marketing
Combining your email marketing campaigns with your SMS marketing message is costa rica whatsapp phone numbers an interesting strategy. It can be a good idea to use email as a medium to inform, educate and give additional details, while your SMS messages could serve to help remind them.
2.- Enrich your database
Use online forms or update your forms to enrich your email list of subscribers with phone numbers . But you can also request in your SMS marketing messages that your customers provide you with other contact methods to complete your online marketing campaigns.
3.- Short messages
Try to write your SMS marketing message in 160 characters . This tip is not only applicable to reducing costs, but also to ensure that the messages are clear and come across directly at a glance.
4.- Start with what's important
The order in which you include content in your SMS marketing message is important. Try to start with the most important , most important keywords, so that these appear on smartphones before they even open the message.
5.- Call to action
Whatever the goal of your website, whether it's buying, selling or getting signups, you need to make sure your call to action is as powerful as possible. Make sure your SMS marketing message clearly expresses what you expect from recipients.
6.- Include a phone number
If you want your users to contact you through a phone number other than the sender of the message, include this number in your SMS marketing message.
7.- Don't forget the links!
Nowadays, with smartphones, SMS is not just a simple text. An SMS marketing message can include short links and can also be tracked with Google Analytics. This is what is known as rich SMS.
8.- Choose the right moment
An SMS marketing message has its own timing . It is advisable to send messages in the morning or at the end of the work day. But keep in mind the time zone in other countries if your company works internationally. It is best to segment your audience well and set the right times to send messages to each group. Keep in mind that no one will like to receive your message in the middle of the night.
9.- Segment your audience
But don't just work with audience segments to decide when to send messages. Segment by interests, needs, locations, behaviors, lifestyle, etc. A segmented audience will increase the performance of your SMS marketing message .
10 – Personalize your messages
Use tags specific to the recipient's name, company or address to personalize your messages. A personalized SMS marketing message has a greater chance of making an impact .
Sign up and try MDirector for free , the first and only Email Marketing and Marketing Automation tool.