How to advertise locally on Instagram?
Posted: Sat Dec 28, 2024 6:28 am
Instagram is a social network with a large audience that represents 287 billion monthly active users worldwide 1 . It is a highly interactive medium with 2 billion likes exchanged each day 1 .
With 90% of consumers buying from brands they follow on social media 2 , Instagram is essential in deploying your local advertising strategy . In fact, more than 2 million advertisers already buy advertising on this media 1 .
Thanks to geolocalized advertising , Instagram offers panama mobile phone number list the possibility for retail networks to develop their local visibility . Note that 72% of companies have increased their turnover and in-store traffic thanks to social networks 3 . But then how to advertise locally on Instagram? Follow the guide, we'll explain everything!
1. 3 Prerequisites to Follow Before Creating an Instagram Ad
2. Set up your local campaign on Instagram
3. Best practices and optimizations for your Instagram ads
Conclusion
3 Prerequisites to Follow Before Creating an Instagram Ad
1. 3 Prerequisites to Follow Before Creating an Instagram Ad
To get started, we recommend following these 3 tips to build a solid foundation for your future local Instagram ads.
Create local Instagram pages and local Facebook pages
Since local advertising is geolocated, Instagram needs a place to retrieve local information about your points of sale. That's why you need to create local pages on Instagram and Facebook (we'll explain why on Facebook too later).
With these pages, your ads are locally tailored and directly collect information about the point of sale closest to the consumer (location, hours, phone, website, etc.). Remember, you must create a local Instagram page and a local Facebook page for each of your points of sale.
O2 local page on Instagram in Hyères
O2 local page on Instagram in Hyères
Create a Facebook Business Manager account
Our second tip is to create a Facebook Business Manager account . Why Facebook, you might ask? Simply because Facebook Ads is also Instagram's advertising agency.
By creating a Facebook Business Manager account, you have the choice of your distribution channel . Instagram only, Instagram and Facebook, only Facebook, it's up to you to decide according to your strategy!
You can also choose not to create this account and only boost your publications already present on Instagram. But you will not have access to all the features of the Facebook Business Manager account such as the objective of your campaign, the segmentation of your audience or even multi-broadcasting on Facebook. Which, obviously, increases the ROI of your local advertising campaigns !
Facebook Business Manager interface for advertising on Instagram and Facebook
Facebook Business Manager interface for advertising on Instagram and Facebook
Define your local Instagram campaign strategy
Finally, before moving on to implementing your campaign, you need to define your strategy.
Ask yourself what are your goals ? Who is your target ? What content do you want to highlight? And how will you track your performance ?
Note that Instagram offers 11 different objectives:
Brand awareness
Blanket
Traffic
Interactions
Application installations
Video Views
Lead Generation
Messages
Conversions
Catalog sales
Point of sale visits.
We recommend that you choose the “Point-of-sale visits” objective to increase your drive-to-store !
Setting up your local campaign on Instagram
2. Set up your local campaign on Instagram
As explained above, you have two choices when setting up a local Instagram ad :
boost an existing post directly on Instagram
Create an ad using Facebook Ads Manager
Check out both methods.
Boost an existing post directly on Instagram
This option, although less effective, allows you to highlight and sponsor an ad from a post that already exists on your Instagram profile. It does not require creating a Facebook Business Manager account.
Open your profile directly on Instagram.
Click on “Advertising Tools” then “Choose a Publication”.
Choose the post you want to boost, then click “Next”
Instagram will now prompt you to associate your account with a Facebook Page. You can skip this step or select a local Facebook Page.
Complete your Instagram ad settings like objective (in-store visits), audience, budget, and run time period.
Proceed to the next step and finalize by clicking on “Boost the publication under review”.
Create a local Instagram advertising campaign via Facebook Ads
By choosing this option, you ensure a better ROI of your geolocalized advertising . You publish on Instagram directly via the Facebook Ads ad manager tool and have the possibility to post on Instagram and on Facebook but also only on Instagram according to your objectives.
Open the Ads Manager on Facebook Ads.
Click on “Create”.
Select your lens by checking its compatibility with Instagram.
Click “Continue”.
Complete the details of your advertisement (objectives, content, etc.).
Open the “Placements” section and select the desired option. You can choose between “Manual Placements” to choose Instagram and “Advantage+ Placements” to have your ad appear on Instagram as well as Facebook.
Validate by clicking on “Continue”
And there you have it! Whether with or without a Facebook Ads account, your local advertising is now online on Instagram!
With 90% of consumers buying from brands they follow on social media 2 , Instagram is essential in deploying your local advertising strategy . In fact, more than 2 million advertisers already buy advertising on this media 1 .
Thanks to geolocalized advertising , Instagram offers panama mobile phone number list the possibility for retail networks to develop their local visibility . Note that 72% of companies have increased their turnover and in-store traffic thanks to social networks 3 . But then how to advertise locally on Instagram? Follow the guide, we'll explain everything!
1. 3 Prerequisites to Follow Before Creating an Instagram Ad
2. Set up your local campaign on Instagram
3. Best practices and optimizations for your Instagram ads
Conclusion
3 Prerequisites to Follow Before Creating an Instagram Ad
1. 3 Prerequisites to Follow Before Creating an Instagram Ad
To get started, we recommend following these 3 tips to build a solid foundation for your future local Instagram ads.
Create local Instagram pages and local Facebook pages
Since local advertising is geolocated, Instagram needs a place to retrieve local information about your points of sale. That's why you need to create local pages on Instagram and Facebook (we'll explain why on Facebook too later).
With these pages, your ads are locally tailored and directly collect information about the point of sale closest to the consumer (location, hours, phone, website, etc.). Remember, you must create a local Instagram page and a local Facebook page for each of your points of sale.
O2 local page on Instagram in Hyères
O2 local page on Instagram in Hyères
Create a Facebook Business Manager account
Our second tip is to create a Facebook Business Manager account . Why Facebook, you might ask? Simply because Facebook Ads is also Instagram's advertising agency.
By creating a Facebook Business Manager account, you have the choice of your distribution channel . Instagram only, Instagram and Facebook, only Facebook, it's up to you to decide according to your strategy!
You can also choose not to create this account and only boost your publications already present on Instagram. But you will not have access to all the features of the Facebook Business Manager account such as the objective of your campaign, the segmentation of your audience or even multi-broadcasting on Facebook. Which, obviously, increases the ROI of your local advertising campaigns !
Facebook Business Manager interface for advertising on Instagram and Facebook
Facebook Business Manager interface for advertising on Instagram and Facebook
Define your local Instagram campaign strategy
Finally, before moving on to implementing your campaign, you need to define your strategy.
Ask yourself what are your goals ? Who is your target ? What content do you want to highlight? And how will you track your performance ?
Note that Instagram offers 11 different objectives:
Brand awareness
Blanket
Traffic
Interactions
Application installations
Video Views
Lead Generation
Messages
Conversions
Catalog sales
Point of sale visits.
We recommend that you choose the “Point-of-sale visits” objective to increase your drive-to-store !
Setting up your local campaign on Instagram
2. Set up your local campaign on Instagram
As explained above, you have two choices when setting up a local Instagram ad :
boost an existing post directly on Instagram
Create an ad using Facebook Ads Manager
Check out both methods.
Boost an existing post directly on Instagram
This option, although less effective, allows you to highlight and sponsor an ad from a post that already exists on your Instagram profile. It does not require creating a Facebook Business Manager account.
Open your profile directly on Instagram.
Click on “Advertising Tools” then “Choose a Publication”.
Choose the post you want to boost, then click “Next”
Instagram will now prompt you to associate your account with a Facebook Page. You can skip this step or select a local Facebook Page.
Complete your Instagram ad settings like objective (in-store visits), audience, budget, and run time period.
Proceed to the next step and finalize by clicking on “Boost the publication under review”.
Create a local Instagram advertising campaign via Facebook Ads
By choosing this option, you ensure a better ROI of your geolocalized advertising . You publish on Instagram directly via the Facebook Ads ad manager tool and have the possibility to post on Instagram and on Facebook but also only on Instagram according to your objectives.
Open the Ads Manager on Facebook Ads.
Click on “Create”.
Select your lens by checking its compatibility with Instagram.
Click “Continue”.
Complete the details of your advertisement (objectives, content, etc.).
Open the “Placements” section and select the desired option. You can choose between “Manual Placements” to choose Instagram and “Advantage+ Placements” to have your ad appear on Instagram as well as Facebook.
Validate by clicking on “Continue”
And there you have it! Whether with or without a Facebook Ads account, your local advertising is now online on Instagram!